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Archive for games

Commonwealth Bank Opens ‘Vault’ on Facebook

Commonwealth Bank Opens ‘Vault’ on Facebook

This Facebook promotion -- an online treasure hunt using an offline metaphor -- lures people into learning more about the bank in exchange for $2,000 prizes.

 
Hopping 3 Tropical Isles of Financial Education

Hopping 3 Tropical Isles of Financial Education

Ready for some island-hopping? Take a look at these 3 financial education websites, all using a tropical theme as a backdrop to simulate life’s decisions.

 
56 Sage Street: Barclays Cool Online Money-Management Game

56 Sage Street: Barclays Cool Online Money-Management Game

Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to help the European banking giant reach younger consumers. Game Design

 
Creative Showcase: Fairies, Fights and Microsites

Creative Showcase: Fairies, Fights and Microsites

BofA – ‘Keep Moving Forward’ This one-minute spot features an empowering, uplifting soundtrack. The message: Bank of America is powered by American tenacity. Agent Jack Bauer (aka Kiefer Sutherland) reads the script: “This is America.

 
Regions Bank Hopes Consumers LOVE to SAVE

Regions Bank Hopes Consumers LOVE to SAVE

Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a “Save with Regions” microsite. “SAVE WITH REGIONS” MICROSITE The campaign’s

 
Barclays Has Fun with ‘Water Slides’

Barclays Has Fun with ‘Water Slides’

To promote its new contactless payment technology, Barclaycard made a TV spot featuring a fantasy water slide. Conceived by creative agency Bartle Bogle Hegarty and shot in São Paulo, the TV spot features a man

 
Cash Back Boulevard from Zions Bank

Cash Back Boulevard from Zions Bank

To launch its new cash-based rewards program, Zions Bank created an offbeat microsite, Cash Back Boulevard, built around a challenging online game. Putting the total cash rewards on a live meter on the site is