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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Foursquare

4
Social Media Check-In Promos Reward Frequent Branch Visits

Social Media Check-In Promos Reward Frequent Branch Visits

August 30th, 2011
Check out how one bank and one credit union are using GPS-based social media "check-in" contests. Both reward people for making frequent branch visits, but  
0
In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

August 19th, 2011
Will consumers pay Wells Fargo $36 per year just to use their debit cards... Money Magazine ranks the best banks... New strategies for retail banks  
34
Should You ‘Join the Social Media Conversation’ If No One Is Talking About You?

Should You ‘Join the Social Media Conversation’ If No One Is Talking About You?

May 05th, 2011
Why providing customer service on social media sites doesn't pencil out.  
1
Credit Union Launches ‘Check In for Charity’ Social Media Drive

Credit Union Launches ‘Check In for Charity’ Social Media Drive

November 29th, 2010
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.  
26
Online Marketing: How Do You Stack Up?

Online Marketing: How Do You Stack Up?

August 23rd, 2010
Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of  
16
Foursquare: Next Stop on the Social Media Bandwagon?

Foursquare: Next Stop on the Social Media Bandwagon?

May 04th, 2010
Geolocation is one of the hottest topics in the technology industry today, and holds promise for financial institutions. Generally speaking, geolocation uses GPS-capable mobile phones