With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.
For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in customer service, according to the J.D. Power and Associates 2010 U.S. Retail Banking Satisfaction Study. “As retail banking customers become considerably less loyal, banks need to focus on getting the […]
Flagstar Bank debuted a new brand campaign during the opening ceremonies for the 2008 Summer Olympics. Spots depict consumers with boxes on their heads who need to “open their eyes” to Flagstar’s products and services. Here’s the video: “People are different and want different things from their bank.” – David Joyce, VP/Mktg Director Flagstar Bank […]