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Archive for Flagstar

At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.

 
Retail Banking Loyalty, Image Decline 4 Years Straight

Retail Banking Loyalty, Image Decline 4 Years Straight

For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in customer service, according to the J.D. Power and Associates 2010

 

Flagstar Bank’s “We’re Different” Brand Ads

Flagstar Bank debuted a new brand campaign during the opening ceremonies for the 2008 Summer Olympics. Spots depict consumers with boxes on their heads who need to “open their eyes” to Flagstar’s products and services.