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FirstBank uses QR codes in a ‘novel’ giveaway
October 20th, 2010
FirstBank uses a new mobile marketing tactic to give away free books, crosswords and Sudoku puzzles.
Archive for FirstBank
Creative Showcase: Sex Appeal, PURLs and Houseplants
August 30th, 2010
Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…
Creative Showcase: ANZ, ATM Overhaul, Money Shot
May 11th, 2010
A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! (Note: RSS readers will need
15 of the Best Guerilla Promotions in Banking
April 27th, 2010
Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.
Bank Woos Small Businesses with Free Marketing
May 20th, 2009
FirstBank in Denver is getting serious about going after small business customers. The bank is running free 14′ x 48′ billboards for some of its
Hopefully You Didn’t Get This Bank’s Cheap Gifts
December 26th, 2008
Did you get a lame gift for Christmas this year? If you got a phony jar of homemade jam, a fake star adoption certificate, or
New FirstBank branch model features teller pods
February 24th, 2008
FirstBank’s next branch won’t have a traditional teller line. Instead, the bank will have what is known in the financial industry as “teller pods.” Teller
