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Banks: Less Differentiated Than a Bar of Soap
June 17th, 2008
A study found that banks had the least differentiation and soap brands had the most. What's to blame?
Archive for First
Wauwatosa customers vote for ‘WaterStone’ name
March 24th, 2008
The customers have spoken: ‘WaterStone’ it is. Back in February, Wauwatosa Savings invited its customers to help pick a new name for the bank. Customers
Customers to have say in new name for Wauwatosa Bank
February 05th, 2008
[UPDATE HERE] Wauwatosa Bank is inviting its customers to visit branches and vote for their favorite name from three options: ‘Granite Bank,’ ‘WaterStone Bank’ or
Frick Federal Credit Union becomes ‘Neighbors 1st’
January 06th, 2008
According to the credit union’s press release, the name change is the first since the credit union was founded in 1968. On its website, the
Bank naming article circa 2000
December 22nd, 2007
This article printed by Northwestern Financial Review in 2000 takes a straightforward look at the types of names banks adopt. Conclusions and observations from the
Judge blocks use of bank’s ‘Citizens’ name
December 17th, 2007
Citizens First is apparently the second ‘Citizens Something’ in Michigan. An article in Crain’s Detroit Business reported that Flint-based Citizens Republic won a preliminary injunction
Two Fewer ‘First Federal’ Banks
December 06th, 2007
Two banks sharing the same name have both decided to shed their old ‘First Federal’ monikers. One is in Souix City, Iowa, and the other
Canadian credit union will be ‘First’
October 19th, 2007
Powell River Credit Union in Canada announces it is becoming First Credit Union in this press release. The release says that a new name was
‘1st Trust Bank for Savings’ changing name to ‘Magna Bank’
April 17th, 2007
1st Trust is spending more than $1 million on all aspects of the name change, including creative and legal costs as well as new signage,
