Archive for First National
Creative Showcase: Good/Bad Billboards, Qrossword, World Record
January 21st, 2013
A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.
Hi, My Name Is… BluCurrent, Fieldstone, Evolve, Catalyst
December 05th, 2011
What's the rationale behind these new monikers in the retail banking sector? Here's a review of 11 notable name changes by banks and credit unions.
Renaming & Rebranding: Boomerang, Catalyst, Icon, iBank
March 29th, 2011
11 recent name changes including Boomerang, Catalyst, Avidbank, Icon, Points West, Infinia, Astera and Luminus.
Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes
January 31st, 2011
Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.
7 Reasons to Use Your Slogan as a URL
September 08th, 2010
If you have a brand tagline, why not turn it into a memorable marketing URL?
