First National Archive

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30 Gorgeous (and Simple) Banking Websites

More and more retail financial institutions are trying to liven up their online experience by redesigning website homepages with an emphasis on visual simplicity.

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Creative Showcase: Good/Bad Billboards, Qrossword, World Record

A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.

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Hi, My Name Is… BluCurrent, Fieldstone, Evolve, Catalyst

What's the rationale behind these new monikers in the retail banking sector? Here's a review of 11 notable name changes by banks and credit unions.

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Renaming & Rebranding: Boomerang, Catalyst, Icon, iBank

11 recent name changes including Boomerang, Catalyst, Avidbank, Icon, Points West, Infinia, Astera and Luminus.

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Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.

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7 Reasons to Use Your Slogan as a URL

If you have a brand tagline, why not turn it into a memorable marketing URL?

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