Archive for First National
A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.
What's the rationale behind these new monikers in the retail banking sector? Here's a review of 11 notable name changes by banks and credit unions.
11 recent name changes including Boomerang, Catalyst, Avidbank, Icon, Points West, Infinia, Astera and Luminus.
Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.