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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for First Direct

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First Direct Innovation Lab Crowdsources Customer Feedback on Products and Services

First Direct Innovation Lab Crowdsources Customer Feedback on Products and Services

September 19th, 2011
‘The Lab’ is a social media platform seeking public critique and commentary on a range of First Direct Bank's latest innovations, ideas and developments.  
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Best of the Web: Unbranded Banks | Death of Checks? | Branch Extinction

Best of the Web: Unbranded Banks | Death of Checks? | Branch Extinction

July 21st, 2011
Brand X: Why consumers know toilet paper better than banks. | Will checks disappear soon? | How about branches? | A total of 44 headlines  
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In Brief: Cheers for Beers, Inside Job, Sword & Shield

In Brief: Cheers for Beers, Inside Job, Sword & Shield

October 14th, 2010
Bank gives beer to new depositors… A blistering documentary of Goldman Sachs… How banks can play offense and defense in social media… Plus 13 more  
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Hackers Embarrass Trio of Financial Firms on Twitter

Hackers Embarrass Trio of Financial Firms on Twitter

March 01st, 2010
Within a span of 48 hours, no fewer than three separate financial institutions — two credit unions and one bank — fell victim to a  
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Whack-a-Fee, Bingo Credit, Praise Singer, More…

Whack-a-Fee, Bingo Credit, Praise Singer, More…

February 03rd, 2010
Here’s a creative showcase of financial marketing materials from banks and credit unions around the world — 13 projects and dozens of photos and illustrations.  
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Westpac Resurrecting Dead Brand for Online Direct Arm?

Westpac Resurrecting Dead Brand for Online Direct Arm?

January 06th, 2010
Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the  
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First Direct microsite serves up transparency and honesty

First Direct microsite serves up transparency and honesty

October 14th, 2009
First Direct, the UK internet/telephone bank and subsidiary of HSBC, is leveraging its positive word of mouth reputation with a new microsite, First Direct Live,  
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HSBC’s First Direct Has a Little Black Book

HSBC’s First Direct Has a Little Black Book

January 09th, 2009
First Direct, the online bank birthed from HSBC, is launching a new online review site in the U.K call Little Black Book. Customers who use