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Archive for Fifth Third

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In Brief: CUs Hit $1 Trillion | Life At BofA | Innovation Loop

In Brief: CUs Hit $1 Trillion | Life At BofA | Innovation Loop

April 20th, 2012
Credit union assets top $1 trillion in the US... An insider's satirical look at life inside Bank of America... Citi and Barclays innovate. Plus 33  
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In Brief: Stop Whining | Women | Learning From Apple

In Brief: Stop Whining | Women | Learning From Apple

March 01st, 2012
Banks need to stop boo-hooing about new regs… Why you can't market financial services to women… What Apple teaches about branching… Plus 37 more stories.  
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In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

January 19th, 2012
Consumers trust their own bank, but not banks in general… Experts offer advice for 2012... Will Facebook launch its own bank? Plus 33 more headlines.  
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In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies

In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies

December 06th, 2011
Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other headlines.  
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Fifth Third’s ‘Duo’: The First Real Combined Debit + Credit Card in the US

Fifth Third’s ‘Duo’: The First Real Combined Debit + Credit Card in the US

September 15th, 2011
The Duo Card, a combined credit and debit card, makes Fifth Third the first card issuer in the U.S. to offer this kind of dual  
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The Online IQ of Retail Banks: Feeble or Genius?

The Online IQ of Retail Banks: Feeble or Genius?

August 22nd, 2011
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating  
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In Brief: Social Media Risk | Lottery Tickets | Free Gold

In Brief: Social Media Risk | Lottery Tickets | Free Gold

November 03rd, 2010
Is social media worth the risk?… Lottery tickets and gold for deposits… 10 things bankers don't tell you… Banks go on a fee-ding frenzy… And  
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Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em

Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em

October 13th, 2010
Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other financial advertising & marketing projects.  
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Spy on Your AdWords Competitors with SpyFu

Spy on Your AdWords Competitors with SpyFu

September 14th, 2010
Look up what any bank or credit union in the world spends on Google AdWords advertising.  
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Creative Showcase: Optical illusions, Hairy Car, Cloning…

Creative Showcase: Optical illusions, Hairy Car, Cloning…

July 19th, 2010
A portfolio of 14 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! Caixa – Fixed But It  
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Why Social Media Is A Fulltime Job

Why Social Media Is A Fulltime Job

January 12th, 2010
Many financial institutions delving into social media simply shovel the additional workload on top of the existing marketing staff’s responsibilities. Reality Check: Even if your  
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Fifth Third: Major Hispanic Marketing Campaign in 2009

Fifth Third: Major Hispanic Marketing Campaign in 2009

July 21st, 2009
“The Hispanic market is a key growth segment for Fifth Third Bank.” — Larry Magnesen Fifth Third SVP/CMO Fifth Third has undertaken a full-scale campaign  
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Headlines, snapshots and misc. stories of interest

Headlines, snapshots and misc. stories of interest

November 07th, 2008
Here are some stories of interest from around the web. Click on the hotlinked headlines to read more. Who’s next to get gobbled up? This  
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Fifth Third launches its biggest ad campaign ever

Fifth Third launches its biggest ad campaign ever

September 03rd, 2008
Fifth Third’s “Unlock Your Dreams” campaign, which started yesterday, centers on a scratchcard and a $250,000 sweepstakes. Anyone can enter by stopping at a branch