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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for fees

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Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Fees have become a central competitive lever, but balancing fee income and profitability against angry consumers can be tricky business.  
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So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body  
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In Brief: Debit Card Fee Test Fail | Social Media Backlash

In Brief: Debit Card Fee Test Fail | Social Media Backlash

Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate  
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In Brief: The Ultimate Debit Fee Flip Flop Edition

In Brief: The Ultimate Debit Fee Flip Flop Edition

What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea  
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Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

Just because BofA introduced a $5 debit card fee doesn’t automatically mean its castaway customers are unprofitable to other financial institutions, especially those unaffected by  
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4 Ways ‘Bank Transfer Day’ Is Silly

4 Ways ‘Bank Transfer Day’ Is Silly

Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.  
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In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

Big bankers suffer fee nightmares, while competitors smell blood… New spray hits robbers with botanical DNA… Credit card rates top record high, mortgages find a  
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Study Shows Free Checking Marching Towards Extinction at Big Banks

Study Shows Free Checking Marching Towards Extinction at Big Banks

The number of free checking accounts continues to shrink. Everything else -- account requirements, monthly fees, minimum balances, ATM surcharges and overdraft fees -- are  
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BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA's $5 monthly debit card fee could cost them 20 million customers.  
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In Brief: Branch Building Spree | Video Banking | Fee Income Slides

In Brief: Branch Building Spree | Video Banking | Fee Income Slides

Chase says its branch building spree is based on customer demand… Citizens test video banking in four states… Fee income slides 19% in wake of  
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Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future

Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future

Leaked customer data hurts BofA's brand… Onboarding can build relationships and replace lost fees… Microsoft shares its branch of the future… And 20 other headlines.  
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Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. But was deceptive marketing involved?  
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How Does Your Checking Account Stack Up Against the Big Banks?

How Does Your Checking Account Stack Up Against the Big Banks?

Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.  
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How Banks Completely Nuked Consumers’ Trust (And What They Should Do About It)

How Banks Completely Nuked Consumers’ Trust (And What They Should Do About It)

No sophisticated strategies needed, just some commonsense lessons we all learned in kindergarten.  
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One in Four Banks Defy Law, Won’t Disclose Fees to Customers

One in Four Banks Defy Law, Won’t Disclose Fees to Customers

A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?  
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No Loyalty: Bank Customers May Snap If Slapped With More Fees

No Loyalty: Bank Customers May Snap If Slapped With More Fees

One more bank fee may be all it takes to get people to switch. Just big talk, or will they really walk?  
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In Brief: iPads | Word of Mouth | Social CRM

In Brief: iPads | Word of Mouth | Social CRM

iPads create a unique banking experience... 3 word-of-mouth marketing ideas... How to use Twitter to support customers... And 14 other items.  
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