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12 Technology Trends Shaping Financial Marketing

12 Technology Trends Shaping Financial Marketing

Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by  
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Portfolio: Marshmellow Rocks, Swap a Solid, Mr. HIV

Portfolio: Marshmellow Rocks, Swap a Solid, Mr. HIV

Union Bank – “Rock Solid” A blogger snapped this photo of a “rock” on the teller counters at Union Bank. It turns out the “rock”  
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In Brief: Robbery DNA, BofA Bah Humbug, credit cards

Click on the hotlinked summaries to read the full story. Smells Like a Robbery: BNZ spraying robbers with traceable DNA micro-mist Facebook? Twitter? Why you  
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Fighting Axe Grinders and Their Online Vendettas

Fighting Axe Grinders and Their Online Vendettas

The Scenario Someone feels they’ve been mistreated by your financial institution. They’re pissed off, so they launch a hard-hitting online vendetta against you, centering around  
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The Biggest Credit Union Social Media Study Ever

The Biggest Credit Union Social Media Study Ever

There is little doubt that social media is here to stay. As the list of organizations jumping on the bandwagon grows every second, the same  
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Q&A: Verity Credit Union’s Mommy Blogger

Q&A: Verity Credit Union’s Mommy Blogger

The Financial Brand sat down with Shari Storm, VP/CMO of Verity Credit Union, and Terrell Meek, Verity’s Marketing Manager, to talk about their latest online  
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‘Cash In’ With a TV Commercial Contest

‘Cash In’ With a TV Commercial Contest

Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in  
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Visions FCU Rocks Gen-Y Project

Visions FCU Rocks Gen-Y Project

“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000  
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Guerilla Good Deeds Promote New Branch

Guerilla Good Deeds Promote New Branch

In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to  
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‘The Arrival Guide’ for Gen-Y (The Good, Bad & Ugly)

‘The Arrival Guide’ for Gen-Y (The Good, Bad & Ugly)

I always get excited when financial institutions venture out and try something new — to shrug off the hot and itchy grey flannel suit and  
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Q&A: Integrated Social Media + Financial Marketing

Q&A: Integrated Social Media + Financial Marketing

The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions.  
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U22 Gen-Y Account Offers More Than Same-Old Checking

U22 Gen-Y Account Offers More Than Same-Old Checking

“Some parents will talk to their sons and daughters about the birds and the bees…but not the bills.” – GTE FCU’s U22 Account GTE Federal  
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Bank’s Social Media Hits High School Gridiron

Bank’s Social Media Hits High School Gridiron

Eastern Bank is asking high school football teams in eastern and central Massachusetts “What makes your team special?” Entries, submitted via email, can be videos,  
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Beneficial Ads Push 3rd-Party Spending Analyzer

Beneficial Ads Push 3rd-Party Spending Analyzer

In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people “What would you do if  
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Caja Navarra: Pioneers in Civic Banking

Caja Navarra: Pioneers in Civic Banking

In northern Spain, there’s a bank that really gets branding. It’s called Caja Navarra, or CAN for short, and they could show community banks in  
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‘Fair Fees,’ Brought to You by ING DIRECT

‘Fair Fees,’ Brought to You by ING DIRECT

The fairfees.ca microsite has a petition signed by as many as 6,000 Canadians. ING Direct is trying to ignite a populist revolution in Canada over  
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TD Canada Gives Winner $1 for Every Friend on Facebook

TD Canada Gives Winner $1 for Every Friend on Facebook

The bank is using a daily giveaway tied to Facebook in an effort to draw attention to its new automatic savings product, the Simply Save  
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Snapshots and miscellaneous stories of interest

Here are recent stories and other items of interest from around the web. Click on the hotlinked headlines to read more. Bookmark This: FDIC provides  
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Branding Briefs For July 18, 2008

Funny, eh? Alabama Bank pokes fun at RBC’s Canadian ownership, Cannucks not laughing Big Change: Houston credit union doing away with loose change Cold Hard  
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Facebook + Financial Institution = Friends?

“A buttoned-down organization trying to look hip is like a 50-year-old drunk uncle at a wedding trying to dance with teenagers.” – Charlotte Observer An  
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