Archive for Facebook
In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank
Consumers trust their own bank, but not banks in general… Experts offer advice for 2012... Will Facebook launch its own bank? Plus 33 more headlines.
State of Bank & Credit Union Marketing In 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online
Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.
8 Things You May Be Doing to Get Your Financial Institution’s Facebook Page Shut Down
Asking people to Like you on Facebook or leave Wall comments are among the 8 promotional no-nos that can get you axed.
In Brief: Inertia | Facebook Frenemies | Dwolla | Cheapster
Inertia trumps bank customers' ire… Banks' love/hate relationship with Facebook… Dwolla revolutionizes payments… Plus 25 more headlines!
US Bank Gives Cash Infusions to Small Businesses Through Facebook
This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.
In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies
Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other headlines.
Commonwealth Bank Opens ‘Vault’ on Facebook
This Facebook promotion -- an online treasure hunt using an offline metaphor -- lures people into learning more about the bank in exchange for $2,000 prizes.
In Brief: Debit Card Fee Test Fail | Social Media Backlash
Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate banks. 34 headlines this week.
Kaching!
Consumers can make payments via email, phone and Facebook with Commonwealth Bank's revolutionary new mobile app dubbed "Kaching." Does this signal the death of credit cards?
Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking
Banking industry professionals are both unclear about their social media regulatory responsibilities and concerned about losing control when interacting on social platforms.
The Financial Brand on Facebook
If you’re looking to stay abreast of all the latest developments on Facebook in the retail banking space, check out The Financial Brand’s Facebook page.
4 Ways ‘Bank Transfer Day’ Is Silly
Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.
Datamining Social Media Profiles for Actionable Intelligence
Can social media data drive financial marketing strategies or is this just a pipe dream?
Show and Tell, Switch and Sell
Check out this New Zealand bank's online show-and-tell switching website. It's cool, innovative, interactive …and huge.
Citibank.com’s Extreme Website Makeover
Check out Citibank's new, dramatically streamlined website, with a bolder, more visual aesthetic and a completely revamped online banking system including PFM tools.
Beyond the Wall: 10 Ideas for Dynamic Financial Facebook Welcome Pages
Instead of greeting Facebook visitors with a bunch of random (and sometimes negative) Wall posts, why not create a customized landing page and take control of the experience?
3rd Fed Missing Mascot Odyssey Takes Deep Dive Into YouTube
When 3rd Federal's mascot went missing, the bank embarked on a 3-month search to find him. The massive saga unfolds in a series of weekly YouTube videos -- 13 so far, with a couple weeks
The Echo Project: A Credit Union Blueprint to Attract Gen-Y
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing riddle.
In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts
AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin Donuts… Plus 32 more headlines.
