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The Top 35 Banks on Facebook
September 01st, 2011
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But
Archive for Facebook
Crazy Games and Facebook Apps Help Turkish Bank Win Over 500,000 Fans
August 16th, 2011
In less than 12 months, an ambitious Facebook strategy involving crazy online video games and custom branded applications helped Akbank reach nearly a half million
Reality Check 2.0: Social Media Myths & Facts
July 19th, 2011
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the
In Brief: Branch Building Spree | Video Banking | Fee Income Slides
June 30th, 2011
Chase says its branch building spree is based on customer demand… Citizens test video banking in four states… Fee income slides 19% in wake of
Commonwealth Bank Uses Facebook to Give Money Back to Community
June 08th, 2011
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.
Customers Chat One-to-One in Bank’s Virtual Facebook Branch
May 26th, 2011
ASB’s real-time, person-to-person banking application is the first of its kind in the retail financial world.
Coast Capital Makes Facebook Fans The Boss of Their Own Contest
May 23rd, 2011
The quirky Canadian credit union sets out to double its fan base with a promo built around a “You’re the Boss” mortgage product.
Should You ‘Join the Social Media Conversation’ If No One Is Talking About You?
May 05th, 2011
Why providing customer service on social media sites doesn't pencil out.
In Brief: PETA Beef | Cheques Out | 50¢ eDeposits | Flubbed Facebook Promo
April 21st, 2011
UK reconsiders law to abolish checks by 2018... PETA has issue with credit union “Run With Bulls” contest... Can US Bank charge people 50¢ for
The Startling State of Social Media in Credit Unions
April 20th, 2011
This study proves that no strategy + no budget + no staff + no time = no success.
9 Promotions Building Facebook Fans for Financial Institutions
April 19th, 2011
Want to spike your Facebook likes? Time for a giveaway. Plan to spend $1 for each new fan.
Want Your Twitter Account Verified Like These 27 Financial Institutions?
April 12th, 2011
Twitter has bestowed its "verified" status on more and more financial institutions lately, but if you want to join them, good luck.
In Brief: Video Tellers | Job 2.0 | Remote Deposits
April 01st, 2011
BofA tests video ATM tellers… Future jobs in banking may be in social media… Remote deposit sweeps the industry… Plus 19 more items.
Bank Sticks It to Rivals With Massive Guerilla Campaign
March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
The Singer
March 08th, 2011
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.
How Many Facebook Fans Can Financial Institutions Expect
March 07th, 2011
A study comparing Facebook likes to asset size and customer/member base for 20 banks and 20 credit unions.
In Brief: I Love You… I Love You Not | PFM | iPads | GPS
February 18th, 2011
Bankers exploit Valentine's Day… iPads open accounts… Banks + PFM should play nice… Gonzobanker tackles GPS… Plus 17 other stories.
11 Free Tools for Monitoring Your Financial Institution’s Online Reputation
February 14th, 2011
How to monitor, manage and measure your online/social media activities.
Bank’s Social Media Policy Says Snitch & Spy on Your Friends or You’re Fired
February 07th, 2011
Read the document for yourself and see if you think it sounds reasonable.
Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes
January 31st, 2011
Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.
Avatar Star Search: Create a Character for Bank’s Next TV Ad
December 15th, 2010
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.
BubbaLuvs That Credit Union SupaFan Promotion
December 14th, 2010
The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
