Archive for Facebook
Grading Chase Bank’s Social Media ‘Community Giving’ Campaign
The "Community Giving" program has elevated Chase to preeminent status among banking's social media elite. Nichole Kelly with Social Media Explorer takes a closer look.
MasterCard’s Social Media ‘Conversation Suite’ Shapes Brand Strategy
MasterCard uses social media insights to guide business decisions and guide product development. But can smaller institutions can duplicate their success?
Credit Union Spikes Gen-Y Member Growth With Viral Talking Chin, Zombie Videos
IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
75 Ideas Financial Marketers Can Use For Facebook Cover Photos
Here are 75 examples of the best Facebook profile images from banks and credit unions that you can study and use for inspiration
Facebook Lifts Ban On Profile Promotional Photos
Now you can turn the Cover photo on your Facebook page into a cross-selling ad, but some rules still apply. See what works and what doesn't.
Benchmarking Facebook Likes: Industry Averages For Banks And Credit Unions
How can financial marketers tell if they're getting any traction in Facebook? This peer comparison tool gives you the averages you need to benchmark performance.
Introducing The Social Media Power 100 Rankings For Banks And Credit Unions
The Financial Brand ranks the top 100 banks and credit unions around the world on Facebook, Twitter and YouTube.
Social Media Feedback Used To Build Old School Credit Union Campaign
With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.
7 Ridiculously Simple Social Media Fixes For Financial Marketers
Banks and credit unions make many common mistakes with how they manage and promote their social media profiles. Here are 7 quick fixes that will make a big difference.
5 Critical Questions That Should Be Driving Your Social Media Strategy
New social media regulations are on the way, and you're required to have a strategy. Don't panic, and don't throw something together at the last minute. Here's how to do it right.
Find Out Your Financial Institution’s Social Media Power Ranking
The Financial Brand is building a list of the Top 100 banks and the Top 100 credit unions on Facebook, Twitter and YouTube. Want to know where your financial institution ranks?
Best of the Web: Visual Trends | À-La-Carte Fees | Fate of Branches
A free webinar on visual trends in banking... Banks are getting creative with fee models... Pundits debate the fate of branch networks... 36 stories total!
Credit Union Picks A Funny Time To Engage On Twitter
What did it take to get Suncoast Schools FCU to send its first real tweet? One member complaining about another member's urinary incontinence.
Stop Wasting Your Time With Social Networks Like Google+
One in 13 financial institutions say they have plans to hop on Google+ this year. But do banks and credit unions really need to be on every social network? Hell no!
2013 State of Bank & Credit Union Marketing
This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
Best Of The Web: Big Data | Gamification | Social Media Credit Scores
Big data lead some banks to ‘new silk roads,’ but most sit idle on a goldmine of data. Maybe they should toy around with gamification instead... 39 stories total!
Enthusiasm For Social Media Dampening In Financial Industry
Barely half of all marketers in retail banking are confident that their social media campaigns are effective. A third say they aren’t effective. Budgets will be adjusted accordingly.
Regulatory Shocker On Social Media In Banking Coming Soon
Proposed regs for social media say banks and credit unions will need to have a formal written strategy, monitor social mentions and (gasp!) even measure ROI.
Best of the Web: OWS Controversy, Deposits Soar, Mobile Forecasts
Bank lands in hot water over Occupy imagery in ads… Deposits outpace loans by $2 trillion… The future of mobile banking… 35 more headlines.
Aussie Bank Unveils New Social Media Command Centre
Reflecting a deep commitment to social channels, NAB has moved its team of seven into a fancy new command center loaded with the latest tools and tech.
