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In Brief: Savings Lottery » To Branch, Or Not To Branch?

In Brief: Savings Lottery » To Branch, Or Not To Branch?

May 20th, 2012
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.  
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Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis

Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis

May 09th, 2012
Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis  
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Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

April 23rd, 2012
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?  
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Bank Bashing: The (Questionable) Power Of Negative Attack Ads

Bank Bashing: The (Questionable) Power Of Negative Attack Ads

April 19th, 2012
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it  
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Brands Struggle In Social Media, Data Shows Sobering Stats

Brands Struggle In Social Media, Data Shows Sobering Stats

April 05th, 2012
3 in 5 users don't follow any brands on any social networks. 60% have never mentioned a single brand in social channels.  
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In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

April 04th, 2012
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus  
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Global Retail Banking Study Serves Buffet Of Tasty Factoids

Global Retail Banking Study Serves Buffet Of Tasty Factoids

April 02nd, 2012
73% of consumers view branches as a primary link to their bank… 60% are wary of social channels… 40% are annoyed by how difficult banking  
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In Brief: Bank Transfer Day | Chasing Unicorns | Couch Banking

In Brief: Bank Transfer Day | Chasing Unicorns | Couch Banking

March 21st, 2012
Another study examines the impact of Bank Transfer Day… Searching for the ROI of social media is like chasing unicorns… Banking from home on iPads…  
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Is Facebook The Only Social Channel That Really Matters?

Is Facebook The Only Social Channel That Really Matters?

March 19th, 2012
A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape in perspective.  
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10 Things Financial Marketers Need To Know About Facebook’s New Timeline Features Right Now

10 Things Financial Marketers Need To Know About Facebook’s New Timeline Features Right Now

March 12th, 2012
Big changes just made it a lot harder for bank and credit union marketers on Facebook. The free lunch is over.  
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Non-Local Banks Will Not Think This Campaign Is As Funny As It Is

Non-Local Banks Will Not Think This Campaign Is As Funny As It Is

March 07th, 2012
Using headlines submitted from Facebook fans, Bank of Ann Arbor rolls out a playful series of ads and billboards mocking competitors’ lack of local knowledge.  
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How Can Financial Institutions Get The Most Out Of Facebook?

How Can Financial Institutions Get The Most Out Of Facebook?

March 06th, 2012
Check out this 56-page report on Facebook strategies for banks and credit unions, with 42 advanced tactics and 39 case studies from within the financial  
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In Brief: Stop Whining | Women | Learning From Apple

In Brief: Stop Whining | Women | Learning From Apple

March 01st, 2012
Banks need to stop boo-hooing about new regs… Why you can't market financial services to women… What Apple teaches about branching… Plus 37 more stories.  
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Confessions Of A Social Media Skeptic

Confessions Of A Social Media Skeptic

February 24th, 2012
Hear what this 25-year old Gen-Y marketing coordinator at a $400 million bank thinks of social media. It will probably surprise you.  
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In Brief: Goodbye ING Direct | Hello Onboarding | Delivery Channels

In Brief: Goodbye ING Direct | Hello Onboarding | Delivery Channels

February 23rd, 2012
Popular ING Direct brand to disappear… Does your organization have an onboarding program? …13 stories about delivery channels …plus 27 more headlines in financial branding.  
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Bigger Financial Institutions Need Better Social Media Tools

Bigger Financial Institutions Need Better Social Media Tools

February 20th, 2012
To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.  
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3 Big Trends in Credit Card Marketing

3 Big Trends in Credit Card Marketing

February 17th, 2012
Credit Karma's Justine Rivero explores three trends credit card marketers need to be mindful of in 2012.  
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In Brief: Mail Fail | Outlook 2012 | Clicks or Bricks?

In Brief: Mail Fail | Outlook 2012 | Clicks or Bricks?

February 10th, 2012
One of the worst letters sent to a bank customer ever... Deposit and demographic forecast broken down by region... Experts debate the fate of branches…  
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Social Media In Banking: Made In Heaven Or Marriage From Hell?

Social Media In Banking: Made In Heaven Or Marriage From Hell?

February 07th, 2012
60% of banking execs say the industry is not effectively utilizing social media, and 75% don’t see it as the future of communications.  
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Financial Firm Green Lights Social Media For All 1,000 Employees

Financial Firm Green Lights Social Media For All 1,000 Employees

January 23rd, 2012
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn.  
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