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4
Mythbusting For Financial Marketers: Email Isn’t Dead

Mythbusting For Financial Marketers: Email Isn’t Dead

April 26th, 2012
Many financial executives mistakenly believe email is not reliable, it's dangerous, it's difficult to manage, it’s not effective, and it's all spam anyway. But email  
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Harnessing The Power Of Email: 3 Strategies For Financial Marketers

Harnessing The Power Of Email: 3 Strategies For Financial Marketers

March 28th, 2012
Email is one of the least celebrated -- but most effective -- weapons in the financial marketer's arsenal. Here are 3 strategies to help maximize  
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Why I Never Got Your Email

Why I Never Got Your Email

March 21st, 2012
You send out thousands of emails every month, but how many are getting through? Why aren't more people seeing your emails, and what can you  
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In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

January 19th, 2012
Consumers trust their own bank, but not banks in general… Experts offer advice for 2012... Will Facebook launch its own bank? Plus 33 more headlines.  
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PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

June 09th, 2011
To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.  
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In Brief: Gen-Y + Channels | No Email Marketing? | iPad Lending App

In Brief: Gen-Y + Channels | No Email Marketing? | iPad Lending App

June 05th, 2011
Gen-Y bank customer realizes branches still matter… How mobile remote deposit found its mojo… You still aren't doing email marketing? …Credit union launches paperless lending  
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20 Things Financial Institutions Should Do (But Don’t)

20 Things Financial Institutions Should Do (But Don’t)

March 28th, 2011
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?  
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Four Virtual Branches Mimic Bank’s Traditional Model

Four Virtual Branches Mimic Bank’s Traditional Model

March 16th, 2011
Each branch has 15 employees and a manager serving customers via phone, email, SMS and online.  
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As Smart Phone Growth Explodes, Consumers Demand Instant Account Alerts

As Smart Phone Growth Explodes, Consumers Demand Instant Account Alerts

March 04th, 2011
Increasingly wired and impatient consumers want account alerts faster than banks are actually sending them.  
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In Brief: I Love You… I Love You Not | PFM | iPads | GPS

In Brief: I Love You… I Love You Not | PFM | iPads | GPS

February 18th, 2011
Bankers exploit Valentine's Day… iPads open accounts… Banks + PFM should play nice… Gonzobanker tackles GPS… Plus 17 other stories.  
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Online Marketing: How Do You Stack Up?

Online Marketing: How Do You Stack Up?

August 23rd, 2010
Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of  
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Branding briefs for March 22, 2008

March 22nd, 2008
Netbanker: Only 263 daily users of Facebook for financial purposes It’s Just Business: Credit unions chisel away at bank’s dominance of business lending Dig This: