Archive for economy

PR Completely Overshadows Ads as Financial Crisis Lingers

March 15th, 2009

People don’t want to hear what most financial institutions have to say right now…that is, unless they are apologizing. As a recent Newsweek article points

People Looking for a “Silver Lining” But Buying “Ammo”

March 10th, 2009

The Financial Brand used Google Trends to see how the economic crisis was affecting people’s feelings about their finances and the general state of things.

Notably Quotable: Reflections on the Economic Crisis

February 23rd, 2009

“The public doesn’t understand how the system works, so we look for things we do understand, like banks not making loans and people spending money

Big Bank Bonuses Are the Wrong Thing to Worry About

February 04th, 2009

Right now, there is much debate about how much banking executives should or shouldn’t make. Is $1 million too much? Is $500,000 fair? What about

Pancakes = Opportunities + Optimism

November 10th, 2008

“No matter how long the night has been, there’s always breakfast. This is America. The sun comes up and we get a fresh start.” –

When will the media’s infatuation with credit unions end?

November 06th, 2008

Before September 2008, you would almost never see a story about credit unions anywhere in the news. For decades, the mainstream media essentially ignored this

Your Guide to Meltdown Terminology

October 10th, 2008

Here’s a handy glossary to help you translate the news media’s coverage of the economic meltdown, courtesy of The Financial Brand. “Flight to Liquidity” Translation:

The Five S’s: Safe, Strong, Stable, Secure, Sound

October 08th, 2008

So you’re thinking about running a “safe and sound” campaign? Here are some various perspectives to ponder as you craft your strategy. ==================================== Financial marketers