direct mail Archive
Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.
Research conducted on the potential impact of bank mergers on consumers can improve the acquisition process and retain relationships.
Mobile payments struggle to gain acceptance despite increases in mobile banking and alternative payment use.
These case studies show there's more to creating an effective postcard than simply shrinking your promotion down to 9x6 and chopping out some copy.
A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.
This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.
Dave Braun, President of New Control Direct & Digital, talks about the evolution of data-driven marketing and how financial institutions can achieve success even in tough economic times.
A credit union associated with the US Senate is forced to apologize for a pop-up mailer pushing loans for boob jobs.
To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.