Quantcast
Third Degree Advertising | Q&A Interview with Thad Angelle
rss
Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for direct mail

2
PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

June 09th, 2011
To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.  
2
In brief: snapshots and stories of interest

In brief: snapshots and stories of interest

January 28th, 2009
WaMu holds a wake for its brand Listen to a fascinating podcast from NPR’s “All Things Considered.” WaMu is laying off more than 9,200 employees  
3
Six Meaty Reports You Should Check Out

Six Meaty Reports You Should Check Out

January 20th, 2009
Financial Foresight: New Directions and Opportunities in Visual Communications This 52-page report from Getty Images, the world’s largest provider of stock photos, looks at the  
0
In brief: Meltdown marketing and branding challenges

In brief: Meltdown marketing and branding challenges

December 19th, 2008
Banks increase direct marketing by 200% Banks are fighting all the bad news they get these days any way they can, which means more direct  
4
Countybank Cooking Up Biscuits for Breakfast

Countybank Cooking Up Biscuits for Breakfast

December 02nd, 2008
It looks like a fresh-baked biscuit. But it’s really a direct mail piece (pictured above) sent out by Countybank down in South Carolina. This clever  
0

Branding briefs for April 7, 2008

April 07th, 2008
Return to Sender: Banks spent $13.4 billion on DM in 2007 and get $178.8 back How Many: The ‘top 500’ financial brands ranked from around