Archive for direct mail
Creative Showcase: Good/Bad Billboards, Qrossword, World Record
A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.
Direct Marketing Clinic: Chase Mailer Pros & Cons, Tips & Tricks
This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.
How Banks Can Get Results With Direct Marketing In The Digital Age
Dave Braun, President of New Control Direct & Digital, talks about the evolution of data-driven marketing and how financial institutions can achieve success even in tough economic times.
Credit Union’s Use Of Cleavage Sparks Petition, Apology
A credit union associated with the US Senate is forced to apologize for a pop-up mailer pushing loans for boob jobs.
PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding
To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.
In brief: snapshots and stories of interest
WaMu holds a wake for its brand Listen to a fascinating podcast from NPR’s “All Things Considered.” WaMu is laying off more than 9,200 employees as JPMorgan Chase takes over, so WaMu held a wake
Six Meaty Reports You Should Check Out
Financial Foresight: New Directions and Opportunities in Visual Communications This 52-page report from Getty Images, the world’s largest provider of stock photos, looks at the visual trends emerging in the new world of financial marketing.
In brief: Meltdown marketing and branding challenges
Banks increase direct marketing by 200% Banks are fighting all the bad news they get these days any way they can, which means more direct mail. A lot more. Like double. According to Mintel Comperemedia,
Countybank Cooking Up Biscuits for Breakfast
It looks like a fresh-baked biscuit. But it’s really a direct mail piece (pictured above) sent out by Countybank down in South Carolina. This clever campaign, targeting businesses in the bank’s area, offers new business
Branding briefs for April 7, 2008
Return to Sender: Banks spent $13.4 billion on DM in 2007 and get $178.8 back How Many: The ‘top 500’ financial brands ranked from around the world Picture This: Put your own custom picture on
