direct mail Archive
These case studies show there's more to creating an effective postcard than simply shrinking your promotion down to 9x6 and chopping out some copy.
A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.
This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.
Dave Braun, President of New Control Direct & Digital, talks about the evolution of data-driven marketing and how financial institutions can achieve success even in tough economic times.
A credit union associated with the US Senate is forced to apologize for a pop-up mailer pushing loans for boob jobs.
To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.