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direct mail Archive

3 Bank Marketing Myths Debunked

Knowing some of the secrets of financial services marketing will help improve results and prioritize marketing strategies for added success.

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Think Direct Mail Marketing Is Dead? Not For Millennials

Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.

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How Consumer Emotions Are Impacted After a Bank Merger

Research conducted on the potential impact of bank mergers on consumers can improve the acquisition process and retain relationships.

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It’s Time to Stop the Insanity in Banking

The 2016 Financial Marketing Trends Report provides analysis of bank and credit union strategies, priorities, budgets and challenges.

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Consumers Still Love Plastic More Than Mobile Payments

Mobile payments struggle to gain acceptance despite increases in mobile banking and alternative payment use.

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Direct Mail Clinic: Designing Home Loan Postcards That Get Results

These case studies show there's more to creating an effective postcard than simply shrinking your promotion down to 9x6 and chopping out some copy.

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Creative Showcase: Good/Bad Billboards, Qrossword, World Record

A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.

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Direct Marketing Clinic: Chase Mailer Pros & Cons, Tips & Tricks

This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.

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How Banks Can Get Results With Direct Marketing In The Digital Age

Dave Braun, President of New Control Direct & Digital, talks about the evolution of data-driven marketing and how financial institutions can achieve success even in tough economic times.

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Credit Union’s Use Of Cleavage Sparks Petition, Apology

A credit union associated with the US Senate is forced to apologize for a pop-up mailer pushing loans for boob jobs.

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PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.

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Countybank Cooking Up Biscuits for Breakfast

It looks like a fresh-baked biscuit. But it's really a direct mail piece (pictured above) sent out by Countybank down in South Carolina. (You can see the inside of the mailer below.)…

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