direct mail Archive
These case studies show there's more to creating an effective postcard than simply shrinking your promotion down to 9x6 and chopping out some copy.
A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.
This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.
Dave Braun, President of New Control Direct & Digital, talks about the evolution of data-driven marketing and how financial institutions can achieve success even in tough economic times.
A credit union associated with the US Senate is forced to apologize for a pop-up mailer pushing loans for boob jobs.
To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.
WaMu holds a wake for its brand Listen to a fascinating podcast from NPR’s “All Things Considered.” WaMu is laying off more than 9,200 employees as JPMorgan Chase takes over, so WaMu held a wake to give employees the chance to grieve and mourn. “Make more loans? We’re not going to change our business model […]
Financial Foresight: New Directions and Opportunities in Visual Communications This 52-page report from Getty Images, the world’s largest provider of stock photos, looks at the visual trends emerging in the new world of financial marketing. Getty predicts that risk will become a major theme played out in advertising over the next 18 months, and consumers […]
Banks increase direct marketing by 200% Banks are fighting all the bad news they get these days any way they can, which means more direct mail. A lot more. Like double. According to Mintel Comperemedia, the country’s banks sent 53 million offers sent during the third quarter of 2008, nearly twice the number sent during […]
It looks like a fresh-baked biscuit. But it’s really a direct mail piece (pictured above) sent out by Countybank down in South Carolina. This clever campaign, targeting businesses in the bank’s area, offers new business customers a free biscuit breakfast for up to 13 people — delivered right to your doorstep — as long as […]
Return to Sender: Banks spent $13.4 billion on DM in 2007 and get $178.8 back How Many: The ‘top 500’ financial brands ranked from around the world Picture This: Put your own custom picture on this credit union’s debit card Check Mates: B of A signs exclusive checking deal with Major League Baseball Wi-F.I.: Credit […]