DFCU Financial Archive
Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other headlines.
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.
A reader of The Financial Brand recently asked, “Is there any credit union that does not use ‘Credit Union’ in the logo?” The answer is yes. It’s an increasingly common trend as more and more credit unions realize that most Americans don’t know what “credit unions” are, and struggle to decipher the term. “Is it […]
RBC Centura Bank recently announced it is dropping Centura from its name and is now RBC Bank. This name change brings into a focus an interesting naming phenomenon in the financial industry: redundant acronyms. Take “ATM Machine” for instance. ATM stands for “automatic teller machine,” so why is there the extra “machine?” Same thing with […]
[UPDATE: July 20, 2008. That didn't last long. The CapCom name is out, as the credit union has agreed to merge under DFCU Financial. The original story follows, unedited.] “Our former name was just too long,” said CapCom President Renee DeMarco. “It will make life easier on many levels for our members and employees.” “The […]