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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Deutsche

21
The Top 35 Banks on Facebook

The Top 35 Banks on Facebook

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But  
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Peek Inside: Deutsche Bank’s BrandSpace, Strategy & Standards

Peek Inside: Deutsche Bank’s BrandSpace, Strategy & Standards

Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.  
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Free WiFi? Yes. Cappuccino Hangouts? No Way.

Free WiFi? Yes. Cappuccino Hangouts? No Way.

Every now and then, someone in the financial industry suggests transforming branches into hangouts. Most recently, the author of a Bank Innovation article wondered why  
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Creative Showcase: Sign Spinner, Bank Bashing, More…

Creative Showcase: Sign Spinner, Bank Bashing, More…

A portfolio of 18 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! TD Bank – Sign Spinner  
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Creative Showcase: Sunlife, We Speak Human

Creative Showcase: Sunlife, We Speak Human

Sunlife Financial – “KC & The Sunlife Band” Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this