The latest bank and credit union YouTube videos include a little bit of everything -- from skits with a live goat to a Jack Nicholson impersonation... even a gun-shooting loan processor.
What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.
Another study examines the impact of Bank Transfer Day… Searching for the ROI of social media is like chasing unicorns… Banking from home on iPads… and 39 other headlines.
Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.
Every now and then, someone in the financial industry suggests transforming branches into hangouts. Most recently, the author of a Bank Innovation article wondered why banks and credit unions don’t follow in Starbucks’ footsteps, becoming a “third place” by turning their branches into “destination experiences.” It’s tempting to look at what Starbucks has done and […]
A portfolio of 18 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! TD Bank – Sign Spinner If you must hire human billboards, at least hire someone like this guy. He’s pretty good, and fun to watch. TD BANK – SIGN SPINNER Commonwealth Bank – Community Grants […]
Sunlife Financial – “KC & The Sunlife Band” Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this YouTube press release. Deutsche Bank – “What do you expect from banks?” The German-based bank put up booths and asked people to speak their mind about banks, then posted the […]
Deutsche Bank built a revolutionary branch prototype back in 2005, something it named Q110. Besides being a gorgeous architectural statement, the branch is one of the most progressive you’ll see anywhere in the world, combining most — if not all — of the latest ideas and newest innovations in financial retailing. Before you read any […]