Archive for deposits
In Brief: Grinchy Chase | PR Disasters | $116K NCUA Social Media Job
Chase orders removal of Christmas tree… Banks grapple with social media PR disasters… NCUA hiring $116K Social Media Outreach Specialist… And much more.
In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees
Using your underdog status as a marketing advantage… Whatever you do, don't be boring… Photos of ATMs from the future… And 14 more items of interest.
5 Ideas to Fix the Ugly in Overdraft Fees
Overdraft fees are a prickly subject. Consumers complain about them constantly, and now more than ever, it seems they’re doing so with unregulated vehemence. On the other hand, financial institutions rely on fee income —
Kasasa: A Third-Party National Checking Brand
“Kasasa?” What is it? If Bancvue is right, it’s the weapon smaller financial institutions need to successfully compete with big banks for demand-deposit accounts (DDAs) like checking and savings products. The firm has recently announced
Save Hard. Spend Smart.
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove it.” – Umpqua Bank The centerpiece of Umpqua’s “Save Hard,
Regions Bank Hopes Consumers LOVE to SAVE
Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a “Save with Regions” microsite. “SAVE WITH REGIONS” MICROSITE The campaign’s
TD Canada Gives Winner $1 for Every Friend on Facebook
The bank is using a daily giveaway tied to Facebook in an effort to draw attention to its new automatic savings product, the Simply Save program.
Your Deposits Are Up… So What?
“Deposits are the lifeblood of banks.” – Bob Chapman, President Bank of the James These days, you hear about a lot of financial institutions seeing huge increases in their deposits. Some financial institutions are seeing
Shoot for the Loot: RBC Bank’s ‘March Madness’ Promo
RBC Bank is gearing up for March Madness with its Shoot for Loot promo where one lucky winner gets a trip for two to the 2009 ACC Tournament and a chance to shoot for up
It’s 1905 and Banks Are Afraid of Advertising
“A bank running advertising? That’s absurd!” As ridiculous as it may sound, there was indeed a time when banks were afraid of advertising. This article from 1905 suggests banks were actually prohibited from advertising. It
Podcast: Jeffry Pilcher on Financial Branding, Naming
Late last month, Tim McAlpine over at Currency Marketing conducted a 40-minute podcast interview with Jeffry Pilcher, the editor/founder here at The Financial Brand. Advice and comments on financial branding follow a 12-minute professional biography.
Growing Deposits in the Digital Age
Growing Deposits in the Digital Age. That’s the title of this Online Banking Report, authored by your host and editor here at The Financial Brand, Jeffry Pilcher. The report includes 72 pages of ideas, tactics,
Online Anniversary Promo Nets $5 Million in New Deposits
SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in new deposits. Note: The grand prize cost the bank an
Automatic savings plan tied to auto loans
A coalition of Indiana CUs have developed an automatic savings product tied to auto loans called DriveUp Savings. With the account, you can contribute up to 10% of the amount of your loan payment to
BofA Targets College Crowd With ‘Morris On Campus’
Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and bank with confidence in this new academic year,” the bank
Credit union checking promo exploits ‘LOLCats’
This promotion from Arizona State Credit Union exploits the wildly popular LOL Cats’ signature punchline, “I CAN HAS CHEEZBURGER?” College students can get a free cheeseburger with a new checking account.
“Win 12x your paycheck” deposit promo
Thank UAE’s National Bank of Dubai for this one. They recently wrapped up a promotion: “Win 12 Times Your Salary.” It’s simple. Transfer your direct deposit to the bank and you’re entered to win a
‘Rewards Checking’: Bancvue’s Ubiquitous Differentiator
“Aren’t you ready for real differentiation?” Financial institutions across the country are duking it out over high-interest checking accounts, the ones paying upwards of 6.25%. These high-interest checking accounts were a differentiator for a brief
Diamond Deposits
Here’s an interesting idea from — of all places — Azerbaijan, where Unibank is giving away three 1-carat diamonds every month for a year. Well actually, only for 11 months. The winner of the final
Wachovia Ties New Automatic Savings Product to Debits
Wachovia is making it easier to save money with an automatic savings system similar to Bank of America’s “Keep the Change” program. Way2Save transfers $1 from a customer’s Wachovia checking account into a new, special
