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Archive for Deposits

18
BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA's $5 monthly debit card fee could cost them 20 million customers.  
0
Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. But was deceptive marketing involved?  
3
One in Four Banks Defy Law, Won’t Disclose Fees to Customers

One in Four Banks Defy Law, Won’t Disclose Fees to Customers

A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?  
0
In Brief: I Love You… I Love You Not | PFM | iPads | GPS

In Brief: I Love You… I Love You Not | PFM | iPads | GPS

Bankers exploit Valentine's Day… iPads open accounts… Banks + PFM should play nice… Gonzobanker tackles GPS… Plus 17 other stories.  
12
Will Customers Freak Out If You Kill Free Checking?

Will Customers Freak Out If You Kill Free Checking?

Don't kill free checking or roll out new fees without first looking at the results of this research study.  
2
Deposit Growth Outlook Not So Rosy in 2011

Deposit Growth Outlook Not So Rosy in 2011

A free 33-page Bancography research report concludes that growing deposits will get tougher in 2011.  
0
In Brief: Grinchy Chase | PR Disasters | $116K NCUA Social Media Job

In Brief: Grinchy Chase | PR Disasters | $116K NCUA Social Media Job

Chase orders removal of Christmas tree… Banks grapple with social media PR disasters… NCUA hiring $116K Social Media Outreach Specialist… And much more.  
0
In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees

In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees

Using your underdog status as a marketing advantage… Whatever you do, don't be boring… Photos of ATMs from the future… And 14 more items of  
16

5 Ideas to Fix the Ugly in Overdraft Fees

Overdraft fees are a prickly subject. Consumers complain about them constantly, and now more than ever, it seems they’re doing so with unregulated vehemence. On  
2
Kasasa: A Third-Party National Checking Brand

Kasasa: A Third-Party National Checking Brand

“Kasasa?” What is it? If Bancvue is right, it’s the weapon smaller financial institutions need to successfully compete with big banks for demand-deposit accounts (DDAs)  
4
Save Hard. Spend Smart.

Save Hard. Spend Smart.

“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove  
0
Regions Bank Hopes Consumers LOVE to SAVE

Regions Bank Hopes Consumers LOVE to SAVE

Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a  
0
TD Canada Gives Winner $1 for Every Friend on Facebook

TD Canada Gives Winner $1 for Every Friend on Facebook

The bank is using a daily giveaway tied to Facebook in an effort to draw attention to its new automatic savings product, the Simply Save  
3

Your Deposits Are Up… So What?

“Deposits are the lifeblood of banks.” – Bob Chapman, President Bank of the James These days, you hear about a lot of financial institutions seeing  
1
Shoot for the Loot: RBC Bank’s ‘March Madness’ Promo

Shoot for the Loot: RBC Bank’s ‘March Madness’ Promo

RBC Bank is gearing up for March Madness with its Shoot for Loot promo where one lucky winner gets a trip for two to the  
8
It’s 1905 and Banks Are Afraid of Advertising

It’s 1905 and Banks Are Afraid of Advertising

“A bank running advertising? That’s absurd!” As ridiculous as it may sound, there was indeed a time when banks were afraid of advertising. This article  
2
Podcast: Jeffry Pilcher on Financial Branding, Naming

Podcast: Jeffry Pilcher on Financial Branding, Naming

Late last month, Tim McAlpine over at Currency Marketing conducted a 40-minute podcast interview with Jeffry Pilcher, the editor/founder here at The Financial Brand. Advice  
5
Growing Deposits in the Digital Age

Growing Deposits in the Digital Age

Growing Deposits in the Digital Age. That’s the title of this Online Banking Report, authored by your host and editor here at The Financial Brand,  
2
Online Anniversary Promo Nets $5 Million in New Deposits

Online Anniversary Promo Nets $5 Million in New Deposits

SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in  
4
Automatic savings plan tied to auto loans

Automatic savings plan tied to auto loans

A coalition of Indiana CUs have developed an automatic savings product tied to auto loans called DriveUp Savings. With the account, you can contribute up  
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