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BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means
October 04th, 2011
BofA's $5 monthly debit card fee could cost them 20 million customers.
Archive for Deposits
Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?
May 04th, 2011
Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. But was deceptive marketing involved?
One in Four Banks Defy Law, Won’t Disclose Fees to Customers
April 15th, 2011
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?
In Brief: I Love You… I Love You Not | PFM | iPads | GPS
February 18th, 2011
Bankers exploit Valentine's Day… iPads open accounts… Banks + PFM should play nice… Gonzobanker tackles GPS… Plus 17 other stories.
Will Customers Freak Out If You Kill Free Checking?
January 24th, 2011
Don't kill free checking or roll out new fees without first looking at the results of this research study.
Deposit Growth Outlook Not So Rosy in 2011
January 18th, 2011
A free 33-page Bancography research report concludes that growing deposits will get tougher in 2011.
In Brief: Grinchy Chase | PR Disasters | $116K NCUA Social Media Job
December 13th, 2010
Chase orders removal of Christmas tree… Banks grapple with social media PR disasters… NCUA hiring $116K Social Media Outreach Specialist… And much more.
In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees
November 12th, 2010
Using your underdog status as a marketing advantage… Whatever you do, don't be boring… Photos of ATMs from the future… And 14 more items of
5 Ideas to Fix the Ugly in Overdraft Fees
September 23rd, 2009
Overdraft fees are a prickly subject. Consumers complain about them constantly, and now more than ever, it seems they’re doing so with unregulated vehemence. On
Kasasa: A Third-Party National Checking Brand
September 02nd, 2009
“Kasasa?” What is it? If Bancvue is right, it’s the weapon smaller financial institutions need to successfully compete with big banks for demand-deposit accounts (DDAs)
Save Hard. Spend Smart.
August 19th, 2009
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove
Regions Bank Hopes Consumers LOVE to SAVE
July 29th, 2009
Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a
TD Canada Gives Winner $1 for Every Friend on Facebook
June 01st, 2009
The bank is using a daily giveaway tied to Facebook in an effort to draw attention to its new automatic savings product, the Simply Save
Your Deposits Are Up… So What?
January 14th, 2009
“Deposits are the lifeblood of banks.” – Bob Chapman, President Bank of the James These days, you hear about a lot of financial institutions seeing
Shoot for the Loot: RBC Bank’s ‘March Madness’ Promo
January 13th, 2009
RBC Bank is gearing up for March Madness with its Shoot for Loot promo where one lucky winner gets a trip for two to the
It’s 1905 and Banks Are Afraid of Advertising
January 07th, 2009
“A bank running advertising? That’s absurd!” As ridiculous as it may sound, there was indeed a time when banks were afraid of advertising. This article
Podcast: Jeffry Pilcher on Financial Branding, Naming
January 05th, 2009
Late last month, Tim McAlpine over at Currency Marketing conducted a 40-minute podcast interview with Jeffry Pilcher, the editor/founder here at The Financial Brand. Advice
Growing Deposits in the Digital Age
December 29th, 2008
Growing Deposits in the Digital Age. That’s the title of this Online Banking Report, authored by your host and editor here at The Financial Brand,
Online Anniversary Promo Nets $5 Million in New Deposits
October 23rd, 2008
SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in
Automatic savings plan tied to auto loans
October 14th, 2008
A coalition of Indiana CUs have developed an automatic savings product tied to auto loans called DriveUp Savings. With the account, you can contribute up
