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Archive for debit cards

9
So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

November 15th, 2011
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body  
0
In Brief: Debit Card Fee Test Fail | Social Media Backlash

In Brief: Debit Card Fee Test Fail | Social Media Backlash

November 11th, 2011
Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate  
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In Brief: The Ultimate Debit Fee Flip Flop Edition

In Brief: The Ultimate Debit Fee Flip Flop Edition

November 01st, 2011
What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea  
13
Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

October 31st, 2011
Just because BofA introduced a $5 debit card fee doesn’t automatically mean its castaway customers are unprofitable to other financial institutions, especially those unaffected by  
18
BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

October 04th, 2011
BofA's $5 monthly debit card fee could cost them 20 million customers.  
1
Fifth Third’s ‘Duo’: The First Real Combined Debit + Credit Card in the US

Fifth Third’s ‘Duo’: The First Real Combined Debit + Credit Card in the US

September 15th, 2011
The Duo Card, a combined credit and debit card, makes Fifth Third the first card issuer in the U.S. to offer this kind of dual  
7
Instant Issue Debit/Credit Cards: A Branch-Only Convenience

Instant Issue Debit/Credit Cards: A Branch-Only Convenience

August 26th, 2011
For all the benefits online and mobile banking solutions offer, instant issue cards is one convenience available only at physical branch locations.  
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Datahead: Switching, Deposits & Debit Cards

Datahead: Switching, Deposits & Debit Cards

July 27th, 2011
1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage  
0
Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

May 04th, 2011
Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. But was deceptive marketing involved?  
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In Brief: Least Evil Banks | Grace Period Fee | 6 Blogs

In Brief: Least Evil Banks | Grace Period Fee | 6 Blogs

January 28th, 2011
The 8 least-evil banks... BofA’s ridiculous $6 “grace period” fee... Wells Fargo's 6th blog... To tweet or not to tweet? Plus 15 other articles.  
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In Brief: 2011 Trends & Resolutions | Deposit Income | Clicks vs. Bricks

In Brief: 2011 Trends & Resolutions | Deposit Income | Clicks vs. Bricks

January 10th, 2011
10 Resolutions perfect for bank marketers… 10 tech trends for 2011… The future of free checking… Plus 15 more headlines.  
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In Brief: Nickels & Dimes…Reg E Lemons…iPads…

September 12th, 2010
Every week, The Financial Brand shares articles, blog posts and other links from around the web relevant to financial marketers. Click on hotlinks to read  
1
What’s That? A Calculator on Your Credit Card?

What’s That? A Calculator on Your Credit Card?

June 08th, 2010
It may look like a calculator, but it isn’t. It’s Visa’s CodeSure, a fraud-fighting technology that generates one-time passcodes for mutual authentication of online transactions.  
0

Branding briefs for March 9, 2008

March 09th, 2008
We’ve Got a Winner: Online video contests popular with financial institutions Free Toaster: Gift cards, cookware, MP3 player promotions bring in new accounts Hang $10: