The Financial Brand: Marketing Insights for Banks & Credit Unions

Archive for Customers 1st

One Bank’s $1 Million Naming Mistake

August 04th, 2010

Alliance Bank has prevailed in a trademark lawsuit against Customers 1st Bank who must now destroy all materials containing the Customer 1st name and find

Name Change Review: Salal, Quest and 6 Others

July 22nd, 2010

In few industries do you see players change names as often as you do in the financial space. Banks change names frequently because of mergers,

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- Branch Showcase: Virgin | ING Express | Financial Spa 3080 view(s)
- State of Bank & Credit Union Marketing In 2012 2597 view(s)
- 8 Things You May Be Doing to Get Your Financial Institution’s Facebook Page Shut Down 2320 view(s)
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- Bruce said, “If Citi could resolve 36% of the issues on twitter, wouldn't that have an impact on call volumes? Our statistics are quite close to that too. Providing a direct…”
  On “When Customers Seek Help on Twitter, Banks Fall Short”
- Editor said, “Good tip Jason. No reason a marketing person couldn't spend a day "outside the office" but still "inside the organization" too. There's one credit union that al…”
  On “Does Creativity Stand A Chance At Credit Unions?”
- Editor said, “Okay John and Jason, a new question has been added to the profile questionnaire: "How are branches and front line staff integrated into marketing initiatives?" …”
  On “Peek Inside: Sound Credit Union’s Marketing Department”
- Editor said, “Thanks for the comment Christian. There are so many challenges with social media (not least of which are regulatory, compliance and privacy concerns), it's surp…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Christian Burke said, “Thanks to FB for giving some tasty perspective on this topic. Yes, banks are slow adopters by nature--painfully so at times. For our bank I think the biggest fa…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Peek Inside: Tri Counties Bank’s Marketing Department Posted on February 8, 2012
- Social Media In Banking: Made In Heaven Or Marriage From Hell? Posted on February 7, 2012
- Special Report: State of Online Services in Banking Posted on February 6, 2012
- Peek Inside: Sound Credit Union’s Marketing Department Posted on February 3, 2012
- In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles Posted on February 2, 2012
- When Customers Seek Help on Twitter, Banks Fall Short Posted on January 31, 2012
- Financial Marketers Tip Toe Between Irritating New Fees And Profitability Posted on January 30, 2012

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Related Articles From The Financial Brand:

Archive for Customers 1st

One Bank’s $1 Million Naming Mistake

Name Change Review: Salal, Quest and 6 Others

Featured Event

FEATURED VIDEO

Is your client experience a strategy or an afterthought?

RECOMMENDED READING

Related Articles From The Financial Brand: