The Financial Brand: Marketing Insights for Banks & Credit Unions

Archive for Customer First

One Bank’s $1 Million Naming Mistake

August 04th, 2010

Alliance Bank has prevailed in a trademark lawsuit against Customers 1st Bank who must now destroy all materials containing the Customer 1st name and find

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Archive for Customer First

One Bank’s $1 Million Naming Mistake

Featured Event

FEATURED VIDEO

Is your client experience a strategy or an afterthought?

RECOMMENDED READING

Related Articles From The Financial Brand: