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Archive for Currency Marketing

In Brief: Savings Lottery » To Branch, Or Not To Branch?

May 20th, 2012

Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.

Bank Bashing: The (Questionable) Power Of Negative Attack Ads

April 19th, 2012

Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it

20 Things Financial Institutions Should Do (But Don’t)

March 28th, 2011

Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?

Say Hello to The Financial Brand 2.0

October 24th, 2010

Introducing The Financial Brand's new and improved website, with a new Front Page, Sidebar, Archive and much more.

5 Reasons Banks Suck at Blogging

September 21st, 2010

18% of banks and credit unions have blogs, yet many of them struggle for one or more reasons.

In Brief: Fee or Free? | Mumbo Jumbo | Gen X vs. Y

September 01st, 2010

Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 18 stories from around the web

10 Great Presentations for Financial Marketers

March 29th, 2010

Small is Beautiful How and why credit unions should remain small and successful. This presentation contains insights and advice that every small, regional financial institution

Q&A: Verity Credit Union’s Mommy Blogger

December 03rd, 2009

The Financial Brand sat down with Shari Storm, VP/CMO of Verity Credit Union, and Terrell Meek, Verity’s Marketing Manager, to talk about their latest online

Podcast: Jeffry Pilcher on Financial Branding, Naming

January 05th, 2009

Late last month, Tim McAlpine over at Currency Marketing conducted a 40-minute podcast interview with Jeffry Pilcher, the editor/founder here at The Financial Brand. Advice

Tricked-Out Truck Features ‘Guitar Hero’ Duels

September 09th, 2008

When Currency Marketing started planning the rollout of TDECU’s Young & Free Texas campaign, the agency’s media team was looking for non-traditional options to reach