Archive for Currency Marketing
Supplier Showcase: Currency Marketing, Brainchild Of Young & Free
Currency Marketing exploded on to the world stage when it introduced Young & Free, a social media "spokester" contest for credit unions. Learn more about them here.
In Brief: Savings Lottery » To Branch, Or Not To Branch?
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.
Bank Bashing: The (Questionable) Power Of Negative Attack Ads
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?
20 Things Financial Institutions Should Do (But Don’t)
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?
Say Hello to The Financial Brand 2.0
Introducing The Financial Brand's new and improved website, with a new Front Page, Sidebar, Archive and much more.
‘World’s Coolest Intern’ Solves 3 Social Media Riddles
Standard Chartered's contest serves up a number of mission-critical lessons on social media.
5 Reasons Banks Suck at Blogging
18% of banks and credit unions have blogs, yet many of them struggle for one or more reasons.
In Brief: Fee or Free? | Mumbo Jumbo | Gen X vs. Y
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 18 stories from around the web that caught The Financial Brand’s attention. Click on the hotlinked
10 Great Presentations for Financial Marketers
Small is Beautiful How and why credit unions should remain small and successful. This presentation contains insights and advice that every small, regional financial institution should take to heart (not just credit unions). 104 very
Q&A: Verity Credit Union’s Mommy Blogger
The Financial Brand sat down with Shari Storm, VP/CMO of Verity Credit Union, and Terrell Meek, Verity’s Marketing Manager, to talk about their latest online social media project, Verity Mom. Verity Credit Union is no
Q&A: Integrated Social Media + Financial Marketing
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions. As one of the financial industry’s most accomplished and well-respected
Young & Free – South Carolina
Currency Marketing launched the third iteration of its Gen-Y financial program Young & Free in South Carolina. South Carolina FCU joins two other credit unions running Young & Free. Texas Dow Employees CU has Young
Podcast: Jeffry Pilcher on Financial Branding, Naming
Late last month, Tim McAlpine over at Currency Marketing conducted a 40-minute podcast interview with Jeffry Pilcher, the editor/founder here at The Financial Brand. Advice and comments on financial branding follow a 12-minute professional biography.
A Gen-Y Firm for Credit Unions is ‘On Your Way’
“In most cases ‘On Your Way’ will pay for itself right away.” – On Your Way website The credit union industry can add one more firm to the list of companies specializing in Gen-Y marketing
Tricked-Out Truck Features ‘Guitar Hero’ Duels
When Currency Marketing started planning the rollout of TDECU’s Young & Free Texas campaign, the agency’s media team was looking for non-traditional options to reach the 19 to 25 crowd. That’s when they found GoMobile
Dallas Credit Union Launching ‘Young & Free’ Knockoff
The Dallas Morning News reports that Resource One Credit Union based out of Dallas, TX is launching a competition for a “spokester” on August 13. Contestants will submit a 500-word blog and video online during
Canadian Credit Union Will Be ‘First’
Powell River Credit Union in Canada announces it is becoming First Credit Union in this press release. The release says that a new name was needed to overcome consumer confusion. Dave Craigen, CEO of the
