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20 Things Financial Institutions Should Do (But Don’t)
March 28th, 2011
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?
Archive for Currency Marketing
Say Hello to The Financial Brand 2.0
October 24th, 2010
Introducing The Financial Brand's new and improved website, with a new Front Page, Sidebar, Archive and much more.
‘World’s Coolest Intern’ Solves 3 Social Media Riddles
October 06th, 2010
Standard Chartered's contest serves up a number of mission-critical lessons on social media.
In Brief: Fee or Free? | Mumbo Jumbo | Gen X vs. Y
September 01st, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 18 stories from around the web
Q&A: Integrated Social Media + Financial Marketing
October 20th, 2009
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions.
Young & Free – South Carolina
February 02nd, 2009
Currency Marketing launched the third iteration of its Gen-Y financial program Young & Free in South Carolina. South Carolina FCU joins two other credit unions
Podcast: Jeffry Pilcher on Financial Branding, Naming
January 05th, 2009
Late last month, Tim McAlpine over at Currency Marketing conducted a 40-minute podcast interview with Jeffry Pilcher, the editor/founder here at The Financial Brand. Advice
Tricked-Out Truck Features ‘Guitar Hero’ Duels
September 09th, 2008
When Currency Marketing started planning the rollout of TDECU’s Young & Free Texas campaign, the agency’s media team was looking for non-traditional options to reach
