10 of the credit union industry's best marketing campaigns from last year, including a fun ‘Rubber Duck Derby’ and a crazy ‘Vampire Survival Guide.’
Do you deserve a raise? See what this credit union study reveals about marketing salaries and bonuses for everyone from senior execs down to coordinators.
Clients of the world renowned credit union marketing firm have now captured 36 industry awards in 2012.
Here’s a selection of noteworthy winners from 2012 CUES Golden Mirror awards competition honoring excellence in credit union marketing.
E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.
“The Future of Branches” is another presentation by Jeffry Pilcher, Publisher of The Financial Brand and President/ICONiQ. It takes a look at trends in retail branch design, and examines the best practices for engineering a branded financial environment. The presentation features 50 photos and dozens of examples. Here’s a summary of the main points. With […]
Why are credit union executives frolicking around an exotic Caribbean resort while thousands of miles away, their industry’s leadership cries to Congress about “hard times” and the need for a TARP bailout? That question — fair or not — will apparently be the central theme of an ABC News investigative report expected to air sometime […]
Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Article blames WaMu problems on ‘café-style’ branches An American Banker article suggests Chase’s takeover of WaMu is some sort of referendum on innovative branch design, and that traditional, conventional branches are the way to go. Beyond the […]
Here’s a webinar titled “The 7 Deadly Branding Sins.” These are the 7 biggest strategic errors financial institutions make. They are broad generalized observations based on my first-hand experience evaluating 75 financial brands over an 8-year period. Here is the executive summary: DELUSIONS OF BRANDEUR Thinking you have a brand strategy when you really don’t. […]
This is a fairly visual presentation, so not everything will make sense, but you should get the general idea without hearing the script. Also, check out the critical 9-point branding self-exam you can take over at CUES Skybox. It’s a follow-up to the presentation.version specifically for credit unions, and another version that applies to all […]