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Archive for crisis

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Chase Screws Up PR Royally After Website Fails

Chase Screws Up PR Royally After Website Fails

What's worse than a website crash? How about blowing communications about the problem…  
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Datahead: Research from Around the Financial Industry

Datahead: Research from Around the Financial Industry

Percentage of consumers who have heard something from the financial industry but felt more negative. – Edstrom Worldwide Percentage of consumers who have heard something  
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Credit Unions, Welcome to the Financial Crisis

Credit Unions, Welcome to the Financial Crisis

Before last Friday, credit unions had remained fairly immune to the fallout from the financial meltdown. But with the implosion of U.S. Central and WesCorp,  
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PR Completely Overshadows Ads as Financial Crisis Lingers

PR Completely Overshadows Ads as Financial Crisis Lingers

People don’t want to hear what most financial institutions have to say right now…that is, unless they are apologizing. As a recent Newsweek article points  
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When will the media’s infatuation with credit unions end?

When will the media’s infatuation with credit unions end?

Before September 2008, you would almost never see a story about credit unions anywhere in the news. For decades, the mainstream media essentially ignored this  
5

Your Guide to Meltdown Terminology

Here’s a handy glossary to help you translate the news media’s coverage of the economic meltdown, courtesy of The Financial Brand. “Flight to Liquidity” Translation:  
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As if credit unions need another reminder…

Need more proof that existing market conditions are creating an optimal environment for credit unions to flourish? Here it is. “As banks struggle, credit unions  
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The Five S’s: Safe, Strong, Stable, Secure, Sound

So you’re thinking about running a “safe and sound” campaign? Here are some various perspectives to ponder as you craft your strategy. ==================================== Financial marketers  
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Check these stories out

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Taking the Initiative: Credit unions don’t  
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Stories worth sharing – September 29, 2008

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. MELTDOWN FALLOUT Marketing 180° “Credit” out,  
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Branding Briefs…The Economic Meltdown Edition

Here are this week’s stories of interest relating to the economic crisis. Click on the hotlinks to read the complete story. Poof! Financial brands ranked