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Can Credit Unions Afford a National Campaign?
January 25th, 2010
The subject of a national campaign for credit unions has been widely debated over the years. Some argue about whether it should be a brand
Archive for Credit Unions
The Biggest Credit Union Social Media Study Ever
December 03rd, 2009
There is little doubt that social media is here to stay. As the list of organizations jumping on the bandwagon grows every second, the same
The Weirdest Credit Union Videos on YouTube
February 06th, 2009
[Note: This is a companion piece with today's other story, "Credit unions on YouTube: 2008 vs. 2009."] Meet David Jimenez Are Hispanic robots common at
Credit Union Core Values: Any Different Than Banks?
January 27th, 2009
The Financial Brand first looked at the core values of 50 banks. Now, we’re repeating the exercise, but this time we’re looking at credit unions’
Dividends: A Huge Differentiator for Credit Unions
January 22nd, 2009
Filene recently released an excellent report that tackled this question: “What is ‘the credit union brand’ good for?” It’s a fair question. In the war
Credit Unions, Welcome to the TARP Bailout…
December 16th, 2008
“Credit unions have joined the long line of bailout recipients.” – NPR’s Marketplace For the past few months, the mainstream media had been heaping mounds
Meltdown Marketing: 3 Things Credit Unions Must Do
December 05th, 2008
No matter how the financial rescue plan unfolds, the financial industry as a whole will not go back to the way it was. This challenging
Credit unions glow in media spotlight (Part IV)
November 20th, 2008
Back in September, as the economy began disintegrating, an unusual trend began to emerge. The media — who had been ignoring credit unions for decades
When will the media’s infatuation with credit unions end?
November 06th, 2008
Before September 2008, you would almost never see a story about credit unions anywhere in the news. For decades, the mainstream media essentially ignored this
‘Banking’ Isn’t the B-Word Credit Unions Struggle With
October 31st, 2008
People still argue about whether credit unions should use the word “banking” or not. The concern is that if credit unions use the B-word, they
The 7 Deadly Branding Sins
October 16th, 2008
Here’s a webinar titled “The 7 Deadly Branding Sins.” These are the 7 biggest strategic errors financial institutions make. They are broad generalized observations based
As if credit unions need another reminder…
October 09th, 2008
Need more proof that existing market conditions are creating an optimal environment for credit unions to flourish? Here it is. “As banks struggle, credit unions
Check these stories out
October 07th, 2008
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Taking the Initiative: Credit unions don’t
The media falls in love with credit unions
October 06th, 2008
Here are over a dozen references to credit unions in the mainstream media in recent weeks. Most of them stop shy of outright endorsements, but
Wrap up of recent financial name changes
September 08th, 2008
Orange County Teachers becomes SchoolsFirst (April) “After years of research,” the nation’s largest credit union for school employees picks a new name that is more
Branding briefs for August 29, 2008
August 29th, 2008
How To: Avoid legal cow pies when rebranding Text for Tix: Chase gives away US Open tickets via texting promo Cash Cow Gets Plugged: Banks
The “Convenience” Paradox
August 28th, 2008
Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about
First Half of 2008 Shows Growth for Credit Unions
August 26th, 2008
Member Growth: +1.3% to 88 million Savings: +7.0% to $676.9 billion Loans: +3.7% to $546.4 billion Investments: +17.3% to $167.0 billion Assets: +6.5% to $802.5
The Top 50 Most Distinctive Credit Union Names
August 20th, 2008
Names selected for this list were based on their uniqueness within the credit union industry. Other criteria included: Each reflects something phonetically interesting and/or thematically
The 11 Cs of Breakthrough Financial Brands
August 14th, 2008
This is a fairly visual presentation, so not everything will make sense, but you should get the general idea without hearing the script. Also, check
