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Archive for Credit Unions

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Can Credit Unions Afford a National Campaign?

Can Credit Unions Afford a National Campaign?

The subject of a national campaign for credit unions has been widely debated over the years. Some argue about whether it should be a brand  
2
The Biggest Credit Union Social Media Study Ever

The Biggest Credit Union Social Media Study Ever

There is little doubt that social media is here to stay. As the list of organizations jumping on the bandwagon grows every second, the same  
3

The Weirdest Credit Union Videos on YouTube

[Note: This is a companion piece with today's other story, "Credit unions on YouTube: 2008 vs. 2009."] Meet David Jimenez Are Hispanic robots common at  
8
Credit Union Core Values: Any Different Than Banks?

Credit Union Core Values: Any Different Than Banks?

The Financial Brand first looked at the core values of 50 banks. Now, we’re repeating the exercise, but this time we’re looking at credit unions’  
2
Dividends: A Huge Differentiator for Credit Unions

Dividends: A Huge Differentiator for Credit Unions

Filene recently released an excellent report that tackled this question: “What is ‘the credit union brand’ good for?” It’s a fair question. In the war  
8
Credit Unions, Welcome to the TARP Bailout…

Credit Unions, Welcome to the TARP Bailout…

“Credit unions have joined the long line of bailout recipients.” – NPR’s Marketplace For the past few months, the mainstream media had been heaping mounds  
5

Meltdown Marketing: 3 Things Credit Unions Must Do

No matter how the financial rescue plan unfolds, the financial industry as a whole will not go back to the way it was. This challenging  
2

Credit unions glow in media spotlight (Part IV)

Back in September, as the economy began disintegrating, an unusual trend began to emerge. The media — who had been ignoring credit unions for decades  
4
When will the media’s infatuation with credit unions end?

When will the media’s infatuation with credit unions end?

Before September 2008, you would almost never see a story about credit unions anywhere in the news. For decades, the mainstream media essentially ignored this  
3

‘Banking’ Isn’t the B-Word Credit Unions Struggle With

People still argue about whether credit unions should use the word “banking” or not. The concern is that if credit unions use the B-word, they  
3

The 7 Deadly Branding Sins

Here’s a webinar titled “The 7 Deadly Branding Sins.” These are the 7 biggest strategic errors financial institutions make. They are broad generalized observations based  
1

As if credit unions need another reminder…

Need more proof that existing market conditions are creating an optimal environment for credit unions to flourish? Here it is. “As banks struggle, credit unions  
0

Check these stories out

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Taking the Initiative: Credit unions don’t  
5

The media falls in love with credit unions

Here are over a dozen references to credit unions in the mainstream media in recent weeks. Most of them stop shy of outright endorsements, but  
1
Wrap up of recent financial name changes

Wrap up of recent financial name changes

Orange County Teachers becomes SchoolsFirst (April) “After years of research,” the nation’s largest credit union for school employees picks a new name that is more  
2

Branding briefs for August 29, 2008

How To: Avoid legal cow pies when rebranding Text for Tix: Chase gives away US Open tickets via texting promo Cash Cow Gets Plugged: Banks  
0
The “Convenience” Paradox

The “Convenience” Paradox

Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about  
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First Half of 2008 Shows Growth for Credit Unions

Member Growth: +1.3% to 88 million Savings: +7.0% to $676.9 billion Loans: +3.7% to $546.4 billion Investments: +17.3% to $167.0 billion Assets: +6.5% to $802.5  
15
The Top 50 Most Distinctive Credit Union Names

The Top 50 Most Distinctive Credit Union Names

Names selected for this list were based on their uniqueness within the credit union industry. Other criteria included: Each reflects something phonetically interesting and/or thematically  
5
The 11 Cs of Breakthrough Financial Brands

The 11 Cs of Breakthrough Financial Brands

This is a fairly visual presentation, so not everything will make sense, but you should get the general idea without hearing the script. Also, check  
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