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Archive for credit union

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Mazuma Credit Union hosts video sharing contest

Mazuma Credit Union hosts video sharing contest

October 31st, 2008
Mazuma Credit Union in Kansas wants to know, “What Are You About?” From September 1 through November 30, people are invited to submit a 25-second  
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Sydney Credit Union Generous with ‘Free Hugs’

Sydney Credit Union Generous with ‘Free Hugs’

October 30th, 2008
Sydney Credit Union recently relaunched as SCU and rolled out a new brand theme, “More Generous Banking.” To celebrate the launch, SCU sent out street  
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Credit Union Marketing Budgets: Too Much, Too Little?

October 29th, 2008
The average marketing budget for most financial institutions (banks or credit unions) at any asset size should be around 0.1% of total assets. BofA, at  
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Prospera’s Mailer Is Cool… Literally, It’s Icy

Prospera’s Mailer Is Cool… Literally, It’s Icy

October 20th, 2008
This creative idea comes to us from Prospera Credit Union in B.C., Canada. The credit union mailed out branded gel packs bearing the message, “Paying  
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For Credit Unions, the Problems Start at Home… Or Maybe Not?

October 01st, 2008
Filene released a study on employee perceptions of credit unions. The study concludes that credit union employees are confused about what “a credit union” is.  
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Branding briefs for September 5, 2008

September 05th, 2008
Here are this week’s stories of interest from around the web. Click hotlinks for the complete story. Money for Guns: Chase gives away prepaid debit  
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“B@%k” is a Four-Letter Word in This Promotion

“B@%k” is a Four-Letter Word in This Promotion

August 29th, 2008
WSECU takes the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite,  
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Alabama Credit Union is 79.3% better than a bank

Alabama Credit Union is 79.3% better than a bank

August 28th, 2008
These brand TV ads from Alabama Credit Union are terrific. They are brimming with personality and look nothing like any other financial institution’s ads. (Well  
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Gen-Y twins, membership soars, ‘Rewards’ return, bees

August 15th, 2008
Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs  
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Dallas Credit Union Launching ‘Young & Free’ Knockoff

August 08th, 2008
The Dallas Morning News reports that Resource One Credit Union based out of Dallas, TX is launching a competition for a “spokester” on August 13.  
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The ‘Community Credit Union’ fallacy

August 07th, 2008
For many credit unions, expanding their charters is a common growth strategy. Often, a credit union’s first reflex after getting a community charter is to  
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The branding sweet spot

August 05th, 2008
This simple illustration shows you exactly where to focus your brand – The Sweet Spot, where “the things people want most” intersects with “what you  
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Branding briefs for August 5, 2008

August 05th, 2008
Bank 2.0: Struggling banks turn to social networking Case Studies: Branding firm analyzes 9 different megabank brands Taken to Task: Marketing expert blasts bank for  
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Economy Driving Credit Union Promo

Economy Driving Credit Union Promo

July 31st, 2008
Paul Economy, that is (yes, that’s his real name). Economy, a VP and manager of a Member One Credit Union branch, is the star in  
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Bank and credit union robberies – 2006 vs. 2007

Bank and credit union robberies – 2006 vs. 2007

July 29th, 2008
The Financial Brand couldn't wait for the FBI to tally up four quarters of its 2007 data on bank and credit union robberies. Here it