The Financial Brand: Marketing Insights for Banks & Credit Unions

Archive for Credit Union Business

Q&A: An Interview About Branding in the Financial Industry

March 31st, 2009

These are excerpts from an interview given by Jeffry Pilcher, publisher of The Financial Brand. While the interview specifically dealt with credit unions, there are

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Is your client experience a strategy or an afterthought?
Prime Performance captures the voice of the customer, using that feedback to energize behavior change and create a shared vision of consistent service excellence throughout your team. After conducting over 5 million consumer interviews, we’ve found bank & credit unions focused on improving the customer experience gather more deposits, increase customer loyalty and improve the likelihood of cross-sell & referrals. Charles and Steven explain how...
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Archive for Credit Union Business

Q&A: An Interview About Branding in the Financial Industry

Featured Event

FEATURED VIDEO

Is your client experience a strategy or an afterthought?

RECOMMENDED READING

Related Articles From The Financial Brand: