The Financial Brand: Marketing Insights for Banks & Credit Unions

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Archive for County

25 Bank Mascots

June 21st, 2010

Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have

Bank’s ads about “tough times” coincide with its first loss

March 26th, 2008

Last Wednesday was a big day for County Bank. First, the bank unveiled a new ad campaign with the tagline “Times are tough.” Indeed times

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- Editor said, “Scott, the article was written independently by The Financial Brand. The study was conducted by Fiserv. It's difficult to see how bias plays a role here. How, …”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Scott Cleary said, “As with all articles, we also need to take into account who commissioned the article and how what the products their company sells may have an impact on the art…”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Editor said, “Bob, what should those working in a bank's marketing department do with your calculation, since they don't set the rates, nor make the laws?…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- A F "Bob" Blair Jr said, “An overdraft is akin to a loan. Some scholar may reveal why overdrafts are not subject to revealing the annual percentage rate of that loan as per the Truth in…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- Jon Lim said, “Ron, Could you please explain why a company or financial institution has to allocate most of their marketing budget towards social media for it to be effecti…”
  On “Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is”
- The Unbanked vs. The Superbanked Posted on May 24, 2012
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- Financial Marketers Must Focus On Downward Trend In Overdrafts Posted on May 22, 2012
- Citi Bikes Posted on May 21, 2012
- In Brief: Savings Lottery » To Branch, Or Not To Branch? Posted on May 20, 2012
- Infographic: The Economics of Baby Boomers Posted on May 17, 2012
- Card Swipes Score Cash For Texas Schools, Courtesy Of Credit Union Posted on May 16, 2012

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Archive for County

25 Bank Mascots

Bank’s ads about “tough times” coincide with its first loss

FEATURED VIDEO

Featured Agency: Weber Marketing

RECOMMENDED READING

Related Articles From The Financial Brand: