The Financial Brand: Marketing Insights for Banks & Credit Unions

Archive for Countrywide

BofA Feels Bullish With New Ads

July 22nd, 2009

Normally when a company like BofA makes a big acquisition, it’s eager to tout the triumph in a big ad campaign. Not the case with

Snapshots: Quick hits from around the financial industry

April 10th, 2009

Brief wrap-ups and items of interest Netbanker lists 46 financial institutions that are actively using Twitter. And here’s TMG’s list exclusively for credit unions. A

Check these stories out

October 07th, 2008

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Taking the Initiative: Credit unions don’t

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- Branch Showcase: Virgin | ING Express | Financial Spa 3068 view(s)
- State of Bank & Credit Union Marketing In 2012 2597 view(s)
- 8 Things You May Be Doing to Get Your Financial Institution’s Facebook Page Shut Down 2318 view(s)
- The Nominees For Oscars In The Financial Industry Are… 2109 view(s)
- 7 Steps to Find Your Brand’s Personality 1699 view(s)
- Bruce said, “If Citi could resolve 36% of the issues on twitter, wouldn't that have an impact on call volumes? Our statistics are quite close to that too. Providing a direct…”
  On “When Customers Seek Help on Twitter, Banks Fall Short”
- Editor said, “Good tip Jason. No reason a marketing person couldn't spend a day "outside the office" but still "inside the organization" too. There's one credit union that al…”
  On “Does Creativity Stand A Chance At Credit Unions?”
- Editor said, “Okay John and Jason, a new question has been added to the profile questionnaire: "How are branches and front line staff integrated into marketing initiatives?" …”
  On “Peek Inside: Sound Credit Union’s Marketing Department”
- Editor said, “Thanks for the comment Christian. There are so many challenges with social media (not least of which are regulatory, compliance and privacy concerns), it's surp…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Christian Burke said, “Thanks to FB for giving some tasty perspective on this topic. Yes, banks are slow adopters by nature--painfully so at times. For our bank I think the biggest fa…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Peek Inside: Tri Counties Bank’s Marketing Department Posted on February 8, 2012
- Social Media In Banking: Made In Heaven Or Marriage From Hell? Posted on February 7, 2012
- Special Report: State of Online Services in Banking Posted on February 6, 2012
- Peek Inside: Sound Credit Union’s Marketing Department Posted on February 3, 2012
- In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles Posted on February 2, 2012
- When Customers Seek Help on Twitter, Banks Fall Short Posted on January 31, 2012
- Financial Marketers Tip Toe Between Irritating New Fees And Profitability Posted on January 30, 2012

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Archive for Countrywide

BofA Feels Bullish With New Ads

Snapshots: Quick hits from around the financial industry

Check these stories out

Featured Event

FEATURED VIDEO

Is your client experience a strategy or an afterthought?

RECOMMENDED READING

Related Articles From The Financial Brand: