0
Do Irritating Ads Work Better Than Funny, Entertaining Ones?
January 19th, 2011
People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.
Archive for Commonwealth
Creative Showcase: Sex Appeal, PURLs and Houseplants
August 30th, 2010
Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…
Creative Showcase: Sign Spinner, Bank Bashing, More…
June 22nd, 2010
A portfolio of 18 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! TD Bank – Sign Spinner
The Very Mobile Future of Banking
April 05th, 2010
Take a look at these videos and interactive demos and you’ll swear the future of banking hinges on the marriage of two ideas: “mobile” +
3 Tales of Twitter Success
July 23rd, 2009
An increasing number of frustrated financial consumer are finding out that Twitter can work as a service “express lane.” As the following stories show, more
Consumers Hate This Ad (But They Remembered It)
November 13th, 2008
Earlier this year, Commonwealth Bank in Australia was harshly criticized for hiring a U.S. ad agency. It didn’t matter that the agency was world-famous Goodby,
News briefs for December 21, 2007
December 21st, 2007
Marketing: Blessington & District CU gives a car away at every annual meeting Marketing: American Airlines FCU gives away 5 cars in ‘Road to Success’
