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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Commerce

1
Retail Banking Loyalty, Image Decline 4 Years Straight

Retail Banking Loyalty, Image Decline 4 Years Straight

June 24th, 2010
For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in  
8
Merged Bank Uses Guerilla Tactics to Launch New Brand

Merged Bank Uses Guerilla Tactics to Launch New Brand

December 09th, 2008
“What we tried to do is replicate the surprise and delight tactics that happen within each TD Bank store.” – Greg Siano, EVP/Tierney Communications After  
7
Naming SNAFUs Plague Multiple Commerce Banks

Naming SNAFUs Plague Multiple Commerce Banks

November 14th, 2008
Okay, sorry, this gets a little complicated. There was a Commerce Bank in New Jersey. But earlier this year, TD Banknorth took them over. That  
0
Headlines, snapshots and misc. stories of interest

Headlines, snapshots and misc. stories of interest

November 07th, 2008
Here are some stories of interest from around the web. Click on the hotlinked headlines to read more. Who’s next to get gobbled up? This  
5
Update: Battle over ‘Commerce’ name heats up

Update: Battle over ‘Commerce’ name heats up

June 12th, 2008
Massachusetts bank puts Canada’s TD in a tough spot A U.S. District judge has issued a preliminary injuction barring TD Banknorth from using the TD  
6
Merger creates naming hassles for TD

Merger creates naming hassles for TD

April 03rd, 2008
TD merger triggers lawsuit; landmark stadium needs renaming Renaming Boston’s Garden The merger between TD Banknorth and Commerce Bank means the name of ‘TD Banknorth