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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Coast Capital

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In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

February 02nd, 2012
E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.  
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Branch Showcase: Virgin | ING Express | Financial Spa

Branch Showcase: Virgin | ING Express | Financial Spa

January 04th, 2012
Virgin Money rolls out its first store… A credit union introduces its anti-bank branch… ING hits the road… Plus photos of five other branch experiences.  
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Coast Capital Shows Staff How to Serve With Stylish Guerilla Stunts

Coast Capital Shows Staff How to Serve With Stylish Guerilla Stunts

June 13th, 2011
Walking the service talk with an internal guerilla branding campaign that treats employees like customers.  
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Coast Capital Makes Facebook Fans The Boss of Their Own Contest

Coast Capital Makes Facebook Fans The Boss of Their Own Contest

May 23rd, 2011
The quirky Canadian credit union sets out to double its fan base with a promo built around a “You’re the Boss” mortgage product.  
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What Can Financial Institutions Really Expect from Twitter?

What Can Financial Institutions Really Expect from Twitter?

February 28th, 2011
Best and worst case scenarios for the number of followers, broken down by assets and customers.  
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In Brief: 2011 Trends & Resolutions | Deposit Income | Clicks vs. Bricks

In Brief: 2011 Trends & Resolutions | Deposit Income | Clicks vs. Bricks

January 10th, 2011
10 Resolutions perfect for bank marketers… 10 tech trends for 2011… The future of free checking… Plus 15 more headlines.  
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15 of the Best Guerilla Promotions in Banking

15 of the Best Guerilla Promotions in Banking

April 27th, 2010
Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.  
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Credit Unions Dropping ‘Credit Union’ From Their Names

Credit Unions Dropping ‘Credit Union’ From Their Names

April 13th, 2010
A reader of The Financial Brand recently asked, “Is there any credit union that does not use ‘Credit Union’ in the logo?” The answer is  
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A Great Campaign That Raises a Question of Social Media Ethics

A Great Campaign That Raises a Question of Social Media Ethics

May 18th, 2009
Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion