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Archive for Citizens

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Best Brand Ads In Banking Convey Sense Of Trust, Study Says

April 18th, 2012
Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.  
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Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

January 30th, 2012
Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.  
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Beyond the Wall: 10 Ideas for Dynamic Financial Facebook Welcome Pages

Beyond the Wall: 10 Ideas for Dynamic Financial Facebook Welcome Pages

October 12th, 2011
Instead of greeting Facebook visitors with a bunch of random (and sometimes negative) Wall posts, why not create a customized landing page and take control  
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In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

September 07th, 2011
AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin  
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In Brief: Branch Building Spree | Video Banking | Fee Income Slides

In Brief: Branch Building Spree | Video Banking | Fee Income Slides

June 30th, 2011
Chase says its branch building spree is based on customer demand… Citizens test video banking in four states… Fee income slides 19% in wake of  
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At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

April 25th, 2011
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.  
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In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees

In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees

November 12th, 2010
Using your underdog status as a marketing advantage… Whatever you do, don't be boring… Photos of ATMs from the future… And 14 more items of  
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Creative Showcase: Sign Spinner, Bank Bashing, More…

Creative Showcase: Sign Spinner, Bank Bashing, More…

June 22nd, 2010
A portfolio of 18 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! TD Bank – Sign Spinner  
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25 Bank Mascots

25 Bank Mascots

June 21st, 2010
Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have  
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Citizens Brand: ‘Good Banking Is Good Citizenship’

Citizens Brand: ‘Good Banking Is Good Citizenship’

May 21st, 2010
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good Banking is Good Citizenship.” The  
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Creative Showcase: Flash Mob, ATM Wrap, Fertilizer

Creative Showcase: Flash Mob, ATM Wrap, Fertilizer

April 12th, 2010
A portfolio of 24 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world, including 19 visual illustrations and 13  
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Motion-Sensing Retail Window from Citizens Bank

Motion-Sensing Retail Window from Citizens Bank

February 10th, 2009
Using motion tracking, pedestrians can interact with the display, signaling birds to come flying in and drop coins, grow plants, create wind to blow the  
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Judge blocks use of bank’s ‘Citizens’ name

December 17th, 2007
Citizens First is apparently the second ‘Citizens Something’ in Michigan. An article in Crain’s Detroit Business reported that Flint-based Citizens Republic won a preliminary injunction