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Archive for Citibank

1
Retail Banking Loyalty, Image Decline 4 Years Straight

Retail Banking Loyalty, Image Decline 4 Years Straight

June 24th, 2010
For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in  
0

In Brief: Vanity firing, Reg E opt-in, ING social media

June 06th, 2010
Here are 12 interesting stories from around the web relevant to financial marketers. Click on the hotlinked summary to read the full story. Banks Fear  
4
The Web 2.0 Make/Buy Decision

The Web 2.0 Make/Buy Decision

September 24th, 2008
There’s much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you  
0

Branding briefs for September 5, 2008

September 05th, 2008
Here are this week’s stories of interest from around the web. Click hotlinks for the complete story. Money for Guns: Chase gives away prepaid debit  
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What to do when you’ve got $400 million laying around

What to do when you’ve got $400 million laying around

July 22nd, 2008
Why not blow it all on naming rights for the NY Mets ballpark? That’s what Citibank is doing. $20 million a year for 20 years.  
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Branding briefs for June 26, 2008

Branding briefs for June 26, 2008

June 26th, 2008
Deal or No Deal: Citibank considers flipflop on its “A Deal is a Deal” slogan @Gen X: Charles Schwab unveils Gen X web site Loan