Archive for Citi
10 Great Tablet Banking Features Enhancing The Customer Experience
Banks are rolling out iPad banking functionality incorporating many aspects of the branch experience that were previously unavailable in the mobile channel.
Banks Make Customer Experience Gains, But Credit Unions Are Crushing It
The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.
Creative Showcase: Good/Bad Billboards, Qrossword, World Record
A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.
Financial Marketing News: GoBank, USAA’s Mobile Account Opening
What's making the news this week? GoBank's name-your-fee checking account has everyone abuzz. And USAA is using mobile cameras to open new accounts. These stories, and 28 others.
Banks Fearing Scrooge Image Halt Evictions For Christmas
Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?
Tweet This: 1 In 5 Banks Are Twitter Quitters
Does tweeting more boost follower counts? Should you follow everyone back? Answers to banks' Twitter questions in this exclusive study. The hard data doesn't lie.
In Brief: Pie Promo | Branch Debate | Social Media Strategies
Northwestern Bank offers pies for accounts and loans... Industry leaders discuss the fate of branches... Case studies and social strategies in banking... 35 headlines total!
5 Stock Photography Trends In Banking
How are financial institutions building their brands through imagery? Here are five of the main trends Getty Images has tracked across North America and Europe.
In Brief: BofA’s Radical Patents, PFM Is Dead, Gag Order
BofA patents give glimpse at mobile video's radical future… PFM faces challenges… BofA makes social media silence condition on couple's refi… Plus 32 more headlines.
Simpler Checking Disclosures Remove Confusion, Eliminate Hidden Fees
It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.
Chase Tops Big Banks In Harris/Google Customer Satisfaction Study
59% of Chase customers say they are "satisfied" or "extremely satisfied," compared to Citi at 55%, BofA at 48% and Wells Fargo at 47%.
In Brief: Gen-Y, Banking UX, Twitter Engagement
Gen-Y consumers are cheap, and they want bank branches... Building the retail banking user experience... Twitter strategies... 35 headlines from around the world in financial marketing.
The Most Successful Retail Banking Ads In 2010
Researchers studied over 500 bank ads in 2010 to determine which were the most successful and why.
Everything You Should Know About Branding (But Were Afraid To Ask)
For all the talk about "brands" and "branding," there's a lot of confusion about what these terms mean, even among marketing VPs and CMOs at big banks and credit unions.
Big Bank Customers With $675 Billion In Deposits Itching To Switch
Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.
In Brief: Concept Branches | Facebook Ads | Twitter Citi
An article and a webinar on branch design trends... Should banks ‘Like’ Facebook ads... An interview and case study on Citi's Twitter strategy... Plus 26 more stories!
Overdraft Showdown: How The Big Banks Stack Up
Overdraft services have become a critical competitive lever in the war for retail deposits. Big banks are walking a tightrope between profits and cranky customers.
Differentiate Or Die: Boring Banks Need Brand Personalities
Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.
In Brief: Kersplat! Eeek! Perks Slashed!
CD rates finally smack the sidewalk... Chase retreats from the student loan market... SunTrust slashed perks on checking accounts... Plus 35 more headlines!
Citi Bikes
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered promotion.
