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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Citi

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Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

January 30th, 2012
Fees have become a central competitive lever, but balancing fee income and profitability against angry consumers can be tricky business.  
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Branded YouTube Channels: Super Cool, Super Expensive

Branded YouTube Channels: Super Cool, Super Expensive

November 16th, 2011
Ever wondered what's involved with getting one of those cool YouTube pages for your financial institution, with big, bold graphics, fancier interfaces and shorter URLs?  
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So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

November 15th, 2011
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body  
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In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

October 20th, 2011
Big bankers suffer fee nightmares, while competitors smell blood… New spray hits robbers with botanical DNA… Credit card rates top record high, mortgages find a  
9
Citibank.com’s Extreme Website Makeover

Citibank.com’s Extreme Website Makeover

October 14th, 2011
Check out Citibank's new, dramatically streamlined website, with a bolder, more visual aesthetic and a completely revamped online banking system including PFM tools.  
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Beyond the Wall: 10 Ideas for Dynamic Financial Facebook Welcome Pages

Beyond the Wall: 10 Ideas for Dynamic Financial Facebook Welcome Pages

October 12th, 2011
Instead of greeting Facebook visitors with a bunch of random (and sometimes negative) Wall posts, why not create a customized landing page and take control  
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BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

October 04th, 2011
BofA's $5 monthly debit card fee could cost them 20 million customers.  
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Mobile ATMs: Banks on Wheels

Mobile ATMs: Banks on Wheels

September 28th, 2011
Financial institutions talking about themes like “community” or “convenience” should definitely consider deploying a mobile ATM. Here's some tips to help you shape the customer  
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In Brief: Branch Experience Tips | Ka-Ching! | Social Media ROI + Metrics

September 16th, 2011
15 tips for improving the branch experience, plus 3 strategies that should be part of every bank's business plan… A daring (and potentially risky) savings  
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In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

September 07th, 2011
AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin  
21
The Top 35 Banks on Facebook

The Top 35 Banks on Facebook

September 01st, 2011
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But  
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The Online IQ of Retail Banks: Feeble or Genius?

The Online IQ of Retail Banks: Feeble or Genius?

August 22nd, 2011
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating  
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In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

August 19th, 2011
Will consumers pay Wells Fargo $36 per year just to use their debit cards... Money Magazine ranks the best banks... New strategies for retail banks  
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In Brief: Wish List | Kicking Customers Out | Branding Rejection

In Brief: Wish List | Kicking Customers Out | Branding Rejection

August 07th, 2011
What tops bank customers' wish lists… Rewards Checking customers get the boot… Consumers aren't buying banks branding… Plus 27 more headlines from around the world  
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Datahead: Switching, Deposits & Debit Cards

Datahead: Switching, Deposits & Debit Cards

July 27th, 2011
1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage  
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Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future

Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future

May 27th, 2011
Leaked customer data hurts BofA's brand… Onboarding can build relationships and replace lost fees… Microsoft shares its branch of the future… And 20 other headlines.  
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How Does Your Checking Account Stack Up Against the Big Banks?

How Does Your Checking Account Stack Up Against the Big Banks?

April 28th, 2011
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.  
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