Citi Archive

citibank_mentors

Citi Execs Get Schooled on Digital Strategies by Gen-Y Mentors

Students from the University of Miami will spend the next six months reverse-mentoring senior Citi execs on social media and digital tech.

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Social Media Sentiment for Top US Bank Brands

ViralHeat, a social media consutlancy, quantifies and compares consumer sentiment about big U.S. banks in social media channels.

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Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

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The Key to Writing Bank Ads That Work

Whether you are creating a print ad or Facebook promotion, one thing never changes: The importance of building your message around a consumer benefit.

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10 Great Tablet Banking Features Enhancing The Customer Experience

Banks are rolling out iPad banking functionality incorporating many aspects of the branch experience that were previously unavailable in the mobile channel.

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Banks Make Customer Experience Gains, But Credit Unions Are Crushing It

The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.

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Creative Showcase: Good/Bad Billboards, Qrossword, World Record

A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.

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gobank

Financial Marketing News: GoBank, USAA’s Mobile Account Opening

What's making the news this week? GoBank's name-your-fee checking account has everyone abuzz. And USAA is using mobile cameras to open new accounts. These stories, and 28 others.

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scrooge

Banks Fearing Scrooge Image Halt Evictions For Christmas

Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?

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Tweet This: 1 In 5 Banks Are Twitter Quitters

Does tweeting more boost follower counts? Should you follow everyone back? Answers to banks' Twitter questions in this exclusive study. The hard data doesn't lie.

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free_pie

In Brief: Pie Promo | Branch Debate | Social Media Strategies

Northwestern Bank offers pies for accounts and loans... Industry leaders discuss the fate of branches... Case studies and social strategies in banking... 35 headlines total!

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5 Stock Photography Trends In Banking

How are financial institutions building their brands through imagery? Here are five of the main trends Getty Images has tracked across North America and Europe.

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briefs

In Brief: BofA’s Radical Patents, PFM Is Dead, Gag Order

BofA patents give glimpse at mobile video's radical future… PFM faces challenges… BofA makes social media silence condition on couple's refi… Plus 32 more headlines.

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fine_print

Consumers Confused By Checking Disclosures Riddled With Landmines

It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.

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Chase Tops Big Banks In Harris/Google Customer Satisfaction Study

59% of Chase customers say they are "satisfied" or "extremely satisfied," compared to Citi at 55%, BofA at 48% and Wells Fargo at 47%.

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gen_y

In Brief: Gen-Y, Banking UX, Twitter Engagement

Gen-Y consumers are cheap, and they want bank branches... Building the retail banking user experience... Twitter strategies... 35 headlines from around the world in financial marketing.

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finance_magazines

The Most Successful Retail Banking Ads In 2010

Researchers studied over 500 bank ads in 2010 to determine which were the most successful and why.

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what_is_a_brand

Everything You Should Know About Branding (But Were Afraid To Ask)

For all the talk about "brands" and "branding," there's a lot of confusion about what these terms mean, even among marketing VPs and CMOs at big banks and credit unions.

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Big Bank Customers With $675 Billion In Deposits Itching To Switch

Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.

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branch_design_trends

In Brief: Concept Branches | Facebook Ads | Twitter Citi

An article and a webinar on branch design trends... Should banks ‘Like’ Facebook ads... An interview and case study on Citi's Twitter strategy... Plus 26 more stories!

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