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State of Bank & Credit Union Marketing In 2012
January 17th, 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
Archive for checking
In Brief: The Ultimate Debit Fee Flip Flop Edition
November 01st, 2011
What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea
The Importance of High-Yield Checking Accounts in a Post-Durbin World
October 19th, 2011
A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such
Word-of-Mouth Banking
June 01st, 2011
What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online? Take a look at this study.
Bash Banks With Limerick Style and Win a Trip to the Irish Isle
May 02nd, 2011
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making
One in Four Banks Defy Law, Won’t Disclose Fees to Customers
April 15th, 2011
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?
No Loyalty: Bank Customers May Snap If Slapped With More Fees
April 06th, 2011
One more bank fee may be all it takes to get people to switch. Just big talk, or will they really walk?
In Brief: iPads | Word of Mouth | Social CRM
February 27th, 2011
iPads create a unique banking experience... 3 word-of-mouth marketing ideas... How to use Twitter to support customers... And 14 other items.
Will Customers Freak Out If You Kill Free Checking?
January 24th, 2011
Don't kill free checking or roll out new fees without first looking at the results of this research study.
What BofA’s New $8.95 Fee for eBanking Isn’t
July 27th, 2010
When Bank of America debuted its new eBanking account, it ignited a firestorm among industry experts, journalists and customers alike, all of whom dispute what
Checking Study Confirms Trends, Raises Questions
May 27th, 2010
comScore’s 2010 State of Online Banking report validates some widely accepted beliefs among financial marketers, namely that people are shifting more and more of their
What Strings to Attach to High-Interest Checking?
March 23rd, 2010
With rewards checking accounts projected to become a more popular option for deposits in coming years, Bankrate.com has released its first annual 2010 Rewards Checking
‘Cash In’ With a TV Commercial Contest
December 02nd, 2009
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in
Is It Time to Rename ‘Checking Accounts?’
December 01st, 2009
Yesterday’s article about the archaic credit union term for checking accounts (“share draft accounts”) sparked a wider debate about the very future of what checking
BankIntervention.com
October 01st, 2009
Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention.” The promo, produced by Weber
Kasasa: A Third-Party National Checking Brand
September 02nd, 2009
“Kasasa?” What is it? If Bancvue is right, it’s the weapon smaller financial institutions need to successfully compete with big banks for demand-deposit accounts (DDAs)
BofA targets college crowd with ‘Morris on Campus’
September 02nd, 2008
Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and
WaMu fantasy TV ads.. “Whoo hoo!”
July 31st, 2008
In this :30 TV spot supporting WaMu’s “Whoo Hoo!” branding campaign, a couple fantasizes about being tucked snug in giant kangaroo pouches (no joke, for
