Using onboarding and switch kits to increase engagement of inactive checking accounts significantly increases banking profitability.
The checking account of the future will most likely be a downloadable bank account with functionality desired by the digital consumer.
If you want people to try a new technology like mobile remote deposits, it may take cash bribes. See how Numerica Credit Union paid members $5 each to do just that.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.
A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such accounts.
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?
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