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checking Archive

What Motivates Millennials to Switch Banks

Millennials are open to switching financial institutions if they are given rewards, access to branches and well-designed digital applications.

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Top 3 Banks Get Majority of New Customers

The battle for new checking customers requires a resetting of traditional marketing strategies, reflecting a new digital consumer who has a different buying behavior.

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Secrets of Customer Acquisition in Banking

Consumers shop for financial institutions differently than in the past. Understanding the new path-to-purchase is the key to success.

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The End of the Basic Checking Product Suite

Brett King discusses why banks and credit unions must offer a new mobile checking account that is contextual, providing real-time insight.

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Tomorrow’s Checking: Built for the Mobile-First Customer

The checking account of the future will most likely be a downloadable bank account with functionality desired by the digital consumer.

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Banking By Design: Unbundling Checking Accounts

Union Bank lets customers build their own checking accounts from a menu of a la carte options — a slick, point-and-click interface with transparent pricing.

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7 Reasons to Love GoBank

Here's why consumers will love GoBank... and why traditional financial institutions should fear them. This challenger brand is going to shake up the banking industry.

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2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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The Top 5 Retail Checking Tips For 2013

Five major forces should shape the design and delivery of checking accounts in the next 12 months. Are retail financial marketers ready to face the new emerging landscape head on?

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Is There A Perfect Checking Line-Up?

What should financial marketers do to get as close as possible to the perfect checking account line-up? Here's a handy 1-2-3 guide.

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Spike Mobile Deposit Adoption Rates With Free $5 Demo Checks

If you want people to try a new technology like mobile remote deposits, it may take cash bribes. See how Numerica Credit Union paid members $5 each to do just that.

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Google Trends Reveal Banking Insights, Social Media Zeitgeist

Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.

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Consumers Confused By Checking Disclosures Riddled With Landmines

It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.

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Checks Die While Online Thrives, But Gen-Y Still Use Branches

A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.

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2012 State of Bank & Credit Union Marketing

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.

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The Importance of High-Yield Checking Accounts in a Post-Durbin World

A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such accounts.

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Word-of-Mouth Banking

What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online? Take a look at this study.

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Bash Banks With Limerick Style and Win a Trip to the Irish Isle

A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.

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One in Four Banks Defy Law, Won’t Disclose Fees to Customers

A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?

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No Loyalty: Bank Customers May Snap If Slapped With More Fees

One more bank fee may be all it takes to get people to switch. Just big talk, or will they really walk?

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