Archive for checking
2013 State of Bank & Credit Union Marketing
This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
The Top 5 Retail Checking Tips For 2013
Five major forces should shape the design and delivery of checking accounts in the next 12 months. Are retail financial marketers ready to face the new emerging landscape head on?
Best of the Web: OWS Controversy, Deposits Soar, Mobile Forecasts
Bank lands in hot water over Occupy imagery in ads… Deposits outpace loans by $2 trillion… The future of mobile banking… 35 more headlines.
Is There A Perfect Checking Line-Up?
What should financial marketers do to get as close as possible to the perfect checking account line-up? Here's a handy 1-2-3 guide.
Spike Mobile Deposit Adoption Rates With Free $5 Demo Checks
If you want people to try a new technology like mobile remote deposits, it may take cash bribes. See how Numerica Credit Union paid members $5 each to do just that.
Google Trends Reveal Banking Insights, Social Media Zeitgeist
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
Simpler Checking Disclosures Remove Confusion, Eliminate Hidden Fees
It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.
Checks Die While Online Thrives, But Gen-Y Still Use Branches
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
Study Raises New Questions About Bank Transfer Day Fee-asco
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.
State of Bank & Credit Union Marketing In 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
In Brief: The Ultimate Debit Fee Flip Flop Edition
What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea abandons it -- all at once. 32 headlines total.
The Importance of High-Yield Checking Accounts in a Post-Durbin World
A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such accounts.
Word-of-Mouth Banking
What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online? Take a look at this study.
Bash Banks With Limerick Style and Win a Trip to the Irish Isle
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.
One in Four Banks Defy Law, Won’t Disclose Fees to Customers
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?
No Loyalty: Bank Customers May Snap If Slapped With More Fees
One more bank fee may be all it takes to get people to switch. Just big talk, or will they really walk?
In Brief: iPads | Word of Mouth | Social CRM
iPads create a unique banking experience... 3 word-of-mouth marketing ideas... How to use Twitter to support customers... And 14 other items.
Will Customers Freak Out If You Kill Free Checking?
Don't kill free checking or roll out new fees without first looking at the results of this research study.
What BofA’s New $8.95 Fee for eBanking Isn’t
When Bank of America debuted its new eBanking account, it ignited a firestorm among industry experts, journalists and customers alike, all of whom dispute what the account’s $8.95 fee signifies. With such widespread confusion and
Checking Study Confirms Trends, Raises Questions
comScore’s 2010 State of Online Banking report validates some widely accepted beliefs among financial marketers, namely that people are shifting more and more of their routine transactions online and away from offline channels. The report
