checking Archive

mobile_first_banking

Tomorrow’s Checking: Built for the Mobile-First Customer

The checking account of the future will most likely be a downloadable bank account with functionality desired by the digital consumer.

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banking_by_design

Banking By Design: Unbundling Checking Accounts

Union Bank lets customers build their own checking accounts from a menu of a la carte options — a slick, point-and-click interface with transparent pricing.

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love_gobank

7 Reasons to Love GoBank

Here's why consumers will love GoBank... and why traditional financial institutions should fear them. This challenger brand is going to shake up the banking industry.

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2013_state_of_bank_credit_union_marketing_icon

2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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checkbook

The Top 5 Retail Checking Tips For 2013

Five major forces should shape the design and delivery of checking accounts in the next 12 months. Are retail financial marketers ready to face the new emerging landscape head on?

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ows_face

Best of the Web: OWS Controversy, Deposits Soar, Mobile Forecasts

Bank lands in hot water over Occupy imagery in ads… Deposits outpace loans by $2 trillion… The future of mobile banking… 35 more headlines.

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checking_perfection

Is There A Perfect Checking Line-Up?

What should financial marketers do to get as close as possible to the perfect checking account line-up? Here's a handy 1-2-3 guide.

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5_free

Spike Mobile Deposit Adoption Rates With Free $5 Demo Checks

If you want people to try a new technology like mobile remote deposits, it may take cash bribes. See how Numerica Credit Union paid members $5 each to do just that.

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google_banking_trends

Google Trends Reveal Banking Insights, Social Media Zeitgeist

Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.

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fine_print

Consumers Confused By Checking Disclosures Riddled With Landmines

It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.

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gen_y_checks_online_branches

Checks Die While Online Thrives, But Gen-Y Still Use Branches

A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.

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greedy_banker_bastards

Study Raises New Questions About Bank Transfer Day Fee-asco

The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.

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2012_financial_marketing_survey

2012 State of Bank & Credit Union Marketing

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.

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wrong_way_sign

In Brief: The Ultimate Debit Fee Flip Flop Edition

What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea abandons it -- all at once. 32 headlines total.

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high_yield_artwork

The Importance of High-Yield Checking Accounts in a Post-Durbin World

A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such accounts.

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Word of Mouth Marketing

Word-of-Mouth Banking

What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online? Take a look at this study.

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four_leaf_clover

Bash Banks With Limerick Style and Win a Trip to the Irish Isle

A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.

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bank_fees

One in Four Banks Defy Law, Won’t Disclose Fees to Customers

A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?

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angry_face

No Loyalty: Bank Customers May Snap If Slapped With More Fees

One more bank fee may be all it takes to get people to switch. Just big talk, or will they really walk?

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apple_ipad

In Brief: iPads | Word of Mouth | Social CRM

iPads create a unique banking experience... 3 word-of-mouth marketing ideas... How to use Twitter to support customers... And 14 other items.

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