Archive for checking
This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
Five major forces should shape the design and delivery of checking accounts in the next 12 months. Are retail financial marketers ready to face the new emerging landscape head on?
Bank lands in hot water over Occupy imagery in ads… Deposits outpace loans by $2 trillion… The future of mobile banking… 35 more headlines.
What should financial marketers do to get as close as possible to the perfect checking account line-up? Here's a handy 1-2-3 guide.
If you want people to try a new technology like mobile remote deposits, it may take cash bribes. See how Numerica Credit Union paid members $5 each to do just that.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea abandons it -- all at once. 32 headlines total.
A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such accounts.
What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online? Take a look at this study.
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?
One more bank fee may be all it takes to get people to switch. Just big talk, or will they really walk?
iPads create a unique banking experience... 3 word-of-mouth marketing ideas... How to use Twitter to support customers... And 14 other items.
Don't kill free checking or roll out new fees without first looking at the results of this research study.
When Bank of America debuted its new eBanking account, it ignited a firestorm among industry experts, journalists and customers alike, all of whom dispute what the account’s $8.95 fee signifies. With such widespread confusion and
comScore’s 2010 State of Online Banking report validates some widely accepted beliefs among financial marketers, namely that people are shifting more and more of their routine transactions online and away from offline channels. The report