Using onboarding and switch kits to increase engagement of inactive checking accounts significantly increases banking profitability.
The checking account of the future will most likely be a downloadable bank account with functionality desired by the digital consumer.
If you want people to try a new technology like mobile remote deposits, it may take cash bribes. See how Numerica Credit Union paid members $5 each to do just that.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.
A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such accounts.
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?
One more bank fee may be all it takes to get people to switch. Just big talk, or will they really walk?
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