checking accounts Archive

moving_chair

One Third of Americans Switch Banks After Moving

Three out of every ten consumers opened a checking account with a new bank after moving. Most chose their new bank based on branch proximity.

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echecking

Banks Target Gen Y with New Style ‘Free’ eChecking Accounts

eChecking accounts are free as long as you don't use any ‘retro style’ checking features like writing checks or visiting branches.

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2014_trends

4 Big Direct Marketing Trends in Banking

Look at the data and what the big banks are up to. You'll see direct mail is alive and well in the financial industry (and other surprises).

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Gen Y Hopes Their Next Bank Helps Them Budget Better

Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.

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Is This What It Will Take? Over 2% Interest to Win Checking Deposits?

A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?

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What Costco, Verizon and AAA Can Teach You About Checking Accounts

Most financial institutions only look at how other banks and CUs generate fees. But this myopia keeps them from spotting big opportunities.

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Study Reveals What Gen Y Desires From New Banking Providers

Digital offerings, robust product options crucial for future of community financial institutions looking to connect with younger consumers.

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overdrafts

Do Big Banks Have Better Overdraft Policies Than You?

If your disclosures are long and complicated, consumers will assume you've got something to hide… and then pick one of your competitors.

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checking_account_consumers

Do You Know Why Consumers Really Shop for Checking Accounts?

What motivates consumers to switch banks? The data from this three-year study will change the way you market your checking accounts.

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Get Ready For Mobile Account Opening

Consumers will soon expect everything to be mobile — 9% already expect to open their new checking account from their mobile device.

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rising_rates

Prepare for Rising Rates Before It’s Too Late

More consumers will be shopping online for interest-bearing checking accounts. Are you poised to compete?

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no_checks

People Hate Writing Checks (But They Do It Anyway)

Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.

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yes_its_free

Banks Ditch Free Checking at Breakneck Pace, But Not Credit Unions

An annual study from Bankrate says free checking is alive and well at most credit unions, but banks are running the other direction.

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retail_sale

Consumers Who Bite On Banking Promotions Aren’t Bargain Hunters

You'd think consumers who go for bank promotions might be your stereotypical deal-seekers and bargain hunters. But you'd be wrong…

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Who Wants a Reloadable Debit Card vs. a Checking Account?

Are reloadable debit cards a viable alternative to checking accounts? Or are they a solution for the unbanked? Here's what the data says.

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Consumers Shop For Checking Accounts With Email Alerts

44% of all shoppers looking for a new checking account want email alerts. The pickier the shopper, the more they want email alerts.

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Consumer Checking Account Trendwatch 2014

Checking account features that make banking more convenient and accessible will continue to gain traction in 2014… and that means mobile.

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truth_lies

Why Consumers Exaggerate When They Threaten to Switch Banks

Countless surveys ask banking consumers about switching triggers, but people's behaviors don't align with their responses… or reality.

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top_trends_2013

Top 10 Checking Account Shopping Trends in 2013

In 2013, over 500,000 consumers visited FindABetterBank to shop for a new checking account. Here are 10 trends to wrap-up the year.

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20_dollar_bill

Age Trumps Income When Targeting Checking Account Consumers

The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.

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