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Archive for checking accounts

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More Banks Adopting Simplified Disclosures For Checking Accounts

More Banks Adopting Simplified Disclosures For Checking Accounts

April 20th, 2012
More and more banks are joining the ranks of those adopting a simplified checking disclosure form as recommended by Pew, consumer advocacy group.  
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So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

November 15th, 2011
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body  
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In Brief: Debit Card Fee Test Fail | Social Media Backlash

In Brief: Debit Card Fee Test Fail | Social Media Backlash

November 11th, 2011
Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate  
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Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

October 31st, 2011
Just because BofA introduced a $5 debit card fee doesn’t automatically mean its castaway customers are unprofitable to other financial institutions, especially those unaffected by  
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4 Ways ‘Bank Transfer Day’ Is Silly

4 Ways ‘Bank Transfer Day’ Is Silly

October 25th, 2011
Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.  
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Study Shows Free Checking Marching Towards Extinction at Big Banks

Study Shows Free Checking Marching Towards Extinction at Big Banks

October 05th, 2011
The number of free checking accounts continues to shrink. Everything else -- account requirements, monthly fees, minimum balances, ATM surcharges and overdraft fees -- are  
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BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

October 04th, 2011
BofA's $5 monthly debit card fee could cost them 20 million customers.  
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Fifth Third’s ‘Duo’: The First Real Combined Debit + Credit Card in the US

Fifth Third’s ‘Duo’: The First Real Combined Debit + Credit Card in the US

September 15th, 2011
The Duo Card, a combined credit and debit card, makes Fifth Third the first card issuer in the U.S. to offer this kind of dual  
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Best of The Web: Banking Revolution | Checking Secrets | Fees Please | Bump!

Best of The Web: Banking Revolution | Checking Secrets | Fees Please | Bump!

May 06th, 2011
There is no "banking revolution"... The secrets to checking account marketing… Pay someone by "bumping" phones… Plus many more headlines.  
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Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

May 04th, 2011
Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. But was deceptive marketing involved?  
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How Does Your Checking Account Stack Up Against the Big Banks?

How Does Your Checking Account Stack Up Against the Big Banks?

April 28th, 2011
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.  
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At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

April 25th, 2011
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.  
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A Simple Competitive Recon Tactic in Retail Banking

December 08th, 2009
Here’s the hypothetical: a potential new customer has moved to your area and is seeking basic information to help them select their new bank. How  
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Share Draft Accounts: Daft or Differentiated?

November 30th, 2009
“If it walks like a duck and squawks like a duck… …it’s a duck.” – Ron Shevlin, Senior Analyst Aite Group What should credit unions  
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Credit union checking promo exploits ‘LOLCats’

Credit union checking promo exploits ‘LOLCats’

July 28th, 2008
This promotion from Arizona State Credit Union exploits the wildly popular LOL Cats’ signature punchline, “I CAN HAS CHEEZBURGER?” College students can get a free  
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Branding briefs for March 9, 2008

March 09th, 2008
We’ve Got a Winner: Online video contests popular with financial institutions Free Toaster: Gift cards, cookware, MP3 player promotions bring in new accounts Hang $10: