checking accounts Archive
70% of consumers now shop for checking accounts online, but financial institutions' product and marketing strategies don't reflect this new reality.
Consumers have countless checking accounts to choose from and they all look alike, so they pick the one that looks the most convenient to them.
Women dislike checking account fees more than men, and are willing to go to greater lengths to avoid them.
40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?
When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."
The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.
31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.
Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers' decisions.
Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.
Consumers holler about all the features they want their checking accounts to have. But when they finally switch, fees wind up driving their decision.