Read Ron Shevlin's new book, Smarter Bank, and learn how to respond to technological disruption, regain trust and grow profits.

checking accounts Archive

checking_account_strategies

3 Tips to Fix What’s Wrong With Free Checking

As financial institutions focus back on building deposits, will they repeat the mistakes they made with free checking accounts in the past?

More

stubborn

Study: Most Millennials Will Only Switch Banks When Forced

Bad experiences, life events and changing needs push Millennials to switch banks and open new checking accounts.

More

checking_account_options

What Drives Online Consumers to Pick a Checking Account?

Convenience, price, functionality and reputation are the top reasons why consumers pick a specific checking account when shopping online.

More

checking_account_choices

What Drives Millennials to Choose a Checking Account?

Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s brand.

More

segmentation

Target Unique Consumer Segments With Specific Checking Products

You need to market checking products to consumers that currently have an account differently than those who are new to banking.

More

mobile_banking

Financial Marketers Unprepared for Online Shoppers and Mobile Bankers

70% of consumers now shop for checking accounts online, but financial institutions' product and marketing strategies don't reflect this new reality.

More

easy_button

Why Emphasizing Convenience Is Critical When Marketing Checking Accounts

Consumers have countless checking accounts to choose from and they all look alike, so they pick the one that looks the most convenient to them.

More

calculator

Six Ways to Win The War For New Checking Accounts

Here are 6 things you can do to ensure consumers set their sights set on your financial institution when time comes to switch banks.

More

atm_card

Consumers Love Their ATMs But Hate Those Fees

ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient ATMs.

More

overdrafts

Overdrafters Value Low Account Fees

When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?

More

coffee

Consumers Less Cranky When Switching Banks

To grow checking accounts, financial marketers need to understand how consumers' switching triggers are evolving.

More

men_vs_women

What Women Will Do To Avoid Bank Fees That Men Won’t

Women dislike checking account fees more than men, and are willing to go to greater lengths to avoid them.

More

millennials

3 Things Millennials Really Care About When Switching Banks

40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?

More

warren_fcu_do_gooders_unite

Credit Union Pays New Members $100 to Join ‘Do Good Army’

When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."

More

mobile_money

Digital Channels Reach More than Millennials

Consumers shopping for new checking accounts are more demanding than ever. It's not just Millennials... everyone expects more.

More

money_hook

Banks Pony Up Big Bucks to Bait Checking Account Switchers

The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.

More

skeptical_consumer.jpg

$1.1 Trillion in Deposits at Risk Among Mobile-Minded Consumers

31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.

More

checking_account_options

What Drives Consumers When They Choose Checking Accounts

Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers' decisions.

More

northeast

Northeast Consumers Most Advanced Digital Bankers

Consumers in the northeast United States are most interested in transacting digitally, and expect banks to support their mobile lifestyle.

More

walmart_bank

Walmart Encroaches Into Banking: What Does It Mean For You?

Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?

More