checking accounts Archive

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Consumers Less Cranky When Switching Banks

To grow checking accounts, financial marketers need to understand how consumers' switching triggers are evolving.

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What Women Will Do To Avoid Bank Fees That Men Won’t

Women dislike checking account fees more than men, and are willing to go to greater lengths to avoid them.

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millennials

3 Things Millennials Really Care About When Switching Banks

40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?

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Credit Union Pays New Members $100 to Join ‘Do Good Army’

When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."

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mobile_money

Digital Channels Reach More than Millennials

Consumers shopping for new checking accounts are more demanding than ever. It's not just Millennials... everyone expects more.

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money_hook

Banks Pony Up Big Bucks to Bait Checking Account Switchers

The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.

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$1.1 Trillion in Deposits at Risk Among Mobile-Minded Consumers

31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.

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What Drives Consumers When They Choose Checking Accounts

Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers' decisions.

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northeast

Northeast Consumers Most Advanced Digital Bankers

Consumers in the northeast United States are most interested in transacting digitally, and expect banks to support their mobile lifestyle.

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walmart_bank

Walmart Encroaches Into Banking: What Does It Mean For You?

Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?

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end_is_near

Preparing For a World Where Branches Matter Less

Mobile banking is forcing financial institutions to rethink their branch networks, so you need to start viewing consumers differently.

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household_finances

The Annual ‘2014 State of Checking Consumers’ Report

Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.

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bank_fees

ATM, Overdraft Fees Surge to Record Highs

Banks are charging more than they ever have before for ATM usage and for NSFs, setting new records in multiple categories.

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fees_vs_features

Checking Account Shoppers Sacrifice Features For Fewer Fees

Consumers holler about all the features they want their checking accounts to have. But when they finally switch, fees wind up driving their decision.

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free_atms

Who Wants Free ATMs? Your Grandma!

Millennials use ATMs more than older consumers, so they should be most interested in fee-free ATMs, right? Actually, that's not the case.

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ouch

Growing Demand for Mobile Banking Hurts Small Institutions

National banks are winning more consumers who want to bank digitally because people believe big banks have better mobile banking solutions.

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no_fees

Will Consumers Ditch Paper Statements to Dodge Banking Fees?

It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.

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Consumers Demanding New Checking Account Features

Research reveals consumers are increasingly looking for a new suite of checking account features? Are you keeping up with expectations?

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no_thanks

Gen Y Says ‘No Thanks’ to Digital-Only Checking Accounts

Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.

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Mobile vs. Online Banking: It’s Not Either/Or, Consumers Want Both

With all the attention heaped on mobile banking these days, it’s easy to dismiss the importance of the web-based online banking experience.

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