checking accounts Archive
The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.
Financial shoppers that aren't particularly interested in any specific account features are most likely to choose a regional bank.
Banks in the UK are testing a bold new ‘Seven-Day Account Switching’ process. How is the experiment working out? It depends on who you ask.
Among consumers shopping around for a new checking relationship, those who still love checks opt for premium accounts.
Most national banks have killed free checking because people will pay fees for branch convenience. Are they setting the trend for the rest of the industry?
Many banks worry prepaid will cut into their checking business. Some are diving in, while others are sitting on the sidelines, unsure how they want to play the game.
Only three years ago, nearly a quarter of consumers demanded interest on their checking balances. These days, less than 1 in 10 say it's a a deal-breaker.
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Consumers say they don't care whether banks use social media or not. They want more practical online tools, like user product reviews, live chat and portable account numbers.