checking accounts Archive

new_better_checking_accounts

Consumers Demanding New Checking Account Features

Research reveals consumers are increasingly looking for a new suite of checking account features? Are you keeping up with expectations?

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no_thanks

Gen Y Says ‘No Thanks’ to Digital-Only Checking Accounts

Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.

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Mobile vs. Online Banking: It’s Not Either/Or, Consumers Want Both

With all the attention heaped on mobile banking these days, it’s easy to dismiss the importance of the web-based online banking experience.

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Consumers With Bad Banking Habits Are More Likely To Get Mad And Switch

Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.

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Women Want Mobile Banking Apps Built for Them

Financial institutions might be tempted to market mobile banking more to men, but here's why you shouldn't make this mistake.

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One Third of Americans Switch Banks After Moving

Three out of every ten consumers opened a checking account with a new bank after moving. Most chose their new bank based on branch proximity.

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echecking

Banks Target Gen Y with New Style ‘Free’ eChecking Accounts

eChecking accounts are free as long as you don't use any ‘retro style’ checking features like writing checks or visiting branches.

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2014_trends

4 Big Direct Marketing Trends in Banking

Look at the data and what the big banks are up to. You'll see direct mail is alive and well in the financial industry (and other surprises).

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Gen Y Hopes Their Next Bank Helps Them Budget Better

Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.

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Is This What It Will Take? Over 2% Interest to Win Checking Deposits?

A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?

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verizon

What Costco, Verizon and AAA Can Teach You About Checking Accounts

Most financial institutions only look at how other banks and CUs generate fees. But this myopia keeps them from spotting big opportunities.

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gen_buy

Study Reveals What Gen Y Desires From New Banking Providers

Digital offerings, robust product options crucial for future of community financial institutions looking to connect with younger consumers.

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overdrafts

Do Big Banks Have Better Overdraft Policies Than You?

If your disclosures are long and complicated, consumers will assume you've got something to hide… and then pick one of your competitors.

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checking_account_consumers

Do You Know Why Consumers Really Shop for Checking Accounts?

What motivates consumers to switch banks? The data from this three-year study will change the way you market your checking accounts.

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Get Ready For Mobile Account Opening

Consumers will soon expect everything to be mobile — 9% already expect to open their new checking account from their mobile device.

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rising_rates

Prepare for Rising Rates Before It’s Too Late

More consumers will be shopping online for interest-bearing checking accounts. Are you poised to compete?

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no_checks

People Hate Writing Checks (But They Do It Anyway)

Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.

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yes_its_free

Banks Ditch Free Checking at Breakneck Pace, But Not Credit Unions

An annual study from Bankrate says free checking is alive and well at most credit unions, but banks are running the other direction.

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retail_sale

Consumers Who Bite On Banking Promotions Aren’t Bargain Hunters

You'd think consumers who go for bank promotions might be your stereotypical deal-seekers and bargain hunters. But you'd be wrong…

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prepaid_debit_cards

Who Wants a Reloadable Debit Card vs. a Checking Account?

Are reloadable debit cards a viable alternative to checking accounts? Or are they a solution for the unbanked? Here's what the data says.

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