checking accounts Archive

rising_rates

Prepare for Rising Rates Before It’s Too Late

More consumers will be shopping online for interest-bearing checking accounts. Are you poised to compete?

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no_checks

People Hate Writing Checks (But They Do It Anyway)

Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.

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yes_its_free

Banks Ditch Free Checking at Breakneck Pace, But Not Credit Unions

An annual study from Bankrate says free checking is alive and well at most credit unions, but banks are running the other direction.

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retail_sale

Consumers Who Bite On Banking Promotions Aren’t Bargain Hunters

You'd think consumers who go for bank promotions might be your stereotypical deal-seekers and bargain hunters. But you'd be wrong…

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prepaid_debit_cards

Who Wants a Reloadable Debit Card vs. a Checking Account?

Are reloadable debit cards a viable alternative to checking accounts? Or are they a solution for the unbanked? Here's what the data says.

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at_symbol

Consumers Shop For Checking Accounts With Email Alerts

44% of all shoppers looking for a new checking account want email alerts. The pickier the shopper, the more they want email alerts.

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trend_line

Consumer Checking Account Trendwatch 2014

Checking account features that make banking more convenient and accessible will continue to gain traction in 2014… and that means mobile.

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truth_lies

Why Consumers Exaggerate When They Threaten to Switch Banks

Countless surveys ask banking consumers about switching triggers, but people's behaviors don't align with their responses… or reality.

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top_trends_2013

Top 10 Checking Account Shopping Trends in 2013

In 2013, over 500,000 consumers visited FindABetterBank to shop for a new checking account. Here are 10 trends to wrap-up the year.

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20_dollar_bill

Age Trumps Income When Targeting Checking Account Consumers

The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.

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meh

Meh… Consumers Who Don’t Care Choose Regional Banks

Financial shoppers that aren't particularly interested in any specific account features are most likely to choose a regional bank.

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seven_day_switch

The UK’s 7-Day Account Switching Experiment: Success or Failure?

Banks in the UK are testing a bold new ‘Seven-Day Account Switching’ process. How is the experiment working out? It depends on who you ask.

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gen_y_passing_you_by

Why Gen-Y Is Passing You By

Small institutions are losing the battle for young consumers even though their checking accounts are just as good as those at big banks. Why is that?

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rich_snob

Why Well-Heeled Consumers Give Banks The Boot

Many banks and credit unions provide fat-cats with personal banking services that regular Joes don’t receive. So what makes affluent consumers switch?

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state_of_checking_consumers

The State of Checking Account Consumers in 2013

A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage patterns.

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fuel_tank

Banks and Credit Unions Give People Gas

Bitter rivals team up for a unique national promotion to create a big PR buzz.

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one_nevada_credit_union_bacon

Bacon = Bad Ass Checking from One Nevada

A new campaign from One Nevada is so edgy, it flirts with the edge of social decency. But did they cross the line?

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state_of_checking

The True State of Consumer Checking Accounts

The current state of consumer checking is strategically consumer-unfriendly and financially challenging.

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banking_by_design

Banking By Design: Unbundling Checking Accounts

Union Bank lets customers build their own checking accounts from a menu of a la carte options — a slick, point-and-click interface with transparent pricing.

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premium_checking

Bank Switchers Who Love Checks Willing to Pay More Fees

Among consumers shopping around for a new checking relationship, those who still love checks opt for premium accounts.

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