checking accounts Archive
40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?
When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."
The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.
31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.
Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers' decisions.
Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.
Consumers holler about all the features they want their checking accounts to have. But when they finally switch, fees wind up driving their decision.
National banks are winning more consumers who want to bank digitally because people believe big banks have better mobile banking solutions.
It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.
Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.
With all the attention heaped on mobile banking these days, it’s easy to dismiss the importance of the web-based online banking experience.
Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.