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Archive for Chase

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In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

August 19th, 2011
Will consumers pay Wells Fargo $36 per year just to use their debit cards... Money Magazine ranks the best banks... New strategies for retail banks  
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Datahead: Switching, Deposits & Debit Cards

Datahead: Switching, Deposits & Debit Cards

July 27th, 2011
1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage  
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In Brief: Branch Building Spree | Video Banking | Fee Income Slides

In Brief: Branch Building Spree | Video Banking | Fee Income Slides

June 30th, 2011
Chase says its branch building spree is based on customer demand… Citizens test video banking in four states… Fee income slides 19% in wake of  
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Best of The Web: Banking Revolution | Checking Secrets | Fees Please | Bump!

Best of The Web: Banking Revolution | Checking Secrets | Fees Please | Bump!

May 06th, 2011
There is no "banking revolution"... The secrets to checking account marketing… Pay someone by "bumping" phones… Plus many more headlines.  
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Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

May 04th, 2011
Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. But was deceptive marketing involved?  
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How Does Your Checking Account Stack Up Against the Big Banks?

How Does Your Checking Account Stack Up Against the Big Banks?

April 28th, 2011
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.  
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9 Promotions Building Facebook Fans for Financial Institutions

9 Promotions Building Facebook Fans for Financial Institutions

April 19th, 2011
Want to spike your Facebook likes? Time for a giveaway. Plan to spend $1 for each new fan.  
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Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

April 14th, 2011
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.  
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Want Your Twitter Account Verified Like These 27 Financial Institutions?

Want Your Twitter Account Verified Like These 27 Financial Institutions?

April 12th, 2011
Twitter has bestowed its "verified" status on more and more financial institutions lately, but if you want to join them, good luck.  
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In Brief: Cross-Selling | Branch Critique | SMS Unhappy

In Brief: Cross-Selling | Branch Critique | SMS Unhappy

March 11th, 2011
Wells Fargo hits 5.7 products/household in 7 years… Angry retail expert blisters Citi and their new branch prototype… Text “unhappy” and get a call from  
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People Switching Banks More Often, Study Reveals Surprise Reasons

People Switching Banks More Often, Study Reveals Surprise Reasons

March 02nd, 2011
Bankers assume people switch over service, rates or fees, but those aren't the #1 reason.  
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The Top 10 Most Valuable Bank Brands in the US

The Top 10 Most Valuable Bank Brands in the US

February 08th, 2011
A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the  
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Study Shows Social Media Sentiment Towards Banks Turns Positive

Study Shows Social Media Sentiment Towards Banks Turns Positive

February 02nd, 2011
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.  
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Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

January 31st, 2011
Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.  
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5 Ways Financial Institutions Can Use Social Media*

5 Ways Financial Institutions Can Use Social Media*

December 01st, 2010
Five examples of specific situations where social media can be beneficial...along with some significant caveats.  
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Chase Screws Up PR Royally After Website Fails

Chase Screws Up PR Royally After Website Fails

September 20th, 2010
What's worse than a website crash? How about blowing communications about the problem…  
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Spy on Your AdWords Competitors with SpyFu

Spy on Your AdWords Competitors with SpyFu

September 14th, 2010
Look up what any bank or credit union in the world spends on Google AdWords advertising.  
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Datahead: Channels, Checks, Trust & Trends

Datahead: Channels, Checks, Trust & Trends

September 06th, 2010
Delivery channels by generation… Levels of consumer trust… Breakdown of NSF and overdraft fee income… Search for home equity slows to a trickle… Much more.  
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Creative Showcase: Sex Appeal, PURLs and Houseplants

Creative Showcase: Sex Appeal, PURLs and Houseplants

August 30th, 2010
Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…  
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Creative Showcase: Optical illusions, Hairy Car, Cloning…

Creative Showcase: Optical illusions, Hairy Car, Cloning…

July 19th, 2010
A portfolio of 14 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! Caixa – Fixed But It  
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