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The Top 10 Most Valuable Bank Brands in the US
February 08th, 2011
A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the
Archive for Chase
Study Shows Social Media Sentiment Towards Banks Turns Positive
February 02nd, 2011
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.
Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes
January 31st, 2011
Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.
5 Ways Financial Institutions Can Use Social Media*
December 01st, 2010
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
Chase Screws Up PR Royally After Website Fails
September 20th, 2010
What's worse than a website crash? How about blowing communications about the problem…
Spy on Your AdWords Competitors with SpyFu
September 14th, 2010
Look up what any bank or credit union in the world spends on Google AdWords advertising.
Datahead: Channels, Checks, Trust & Trends
September 06th, 2010
Delivery channels by generation… Levels of consumer trust… Breakdown of NSF and overdraft fee income… Search for home equity slows to a trickle… Much more.
Creative Showcase: Sex Appeal, PURLs and Houseplants
August 30th, 2010
Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…
Creative Showcase: Optical illusions, Hairy Car, Cloning…
July 19th, 2010
A portfolio of 14 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! Caixa – Fixed But It
Retail Banking Loyalty, Image Decline 4 Years Straight
June 24th, 2010
For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in
25 Bank Mascots
June 21st, 2010
Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have
In Brief: Vanity firing, Reg E opt-in, ING social media
June 06th, 2010
Here are 12 interesting stories from around the web relevant to financial marketers. Click on the hotlinked summary to read the full story. Banks Fear
Creative Showcase: Flash Mob, ATM Wrap, Fertilizer
April 12th, 2010
A portfolio of 24 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world, including 19 visual illustrations and 13
Creative Showcase: Dumpster Ads, Asphalt Stencils, Legos
December 09th, 2009
The First National Bank – Dumpster Ad Perhaps the most unusual media placement for a bank ad ever — inside the lids of garbage cans.
Make Promos Out of Money You Already Give Away
November 24th, 2009
The announcement from JP Morgan Chase that its retail banking arm is giving away $5 million to charities via a Facebook promotion signals an emerging
In Brief: On Hold, You Suck, Shoptimism
November 03rd, 2009
Click on the hotlinked summaries to read the full story. On Hold: ING Direct’s entertaining pre-recorded phone messages You Suck: Which U.K. bank gets the
5 Ideas to Fix the Ugly in Overdraft Fees
September 23rd, 2009
Overdraft fees are a prickly subject. Consumers complain about them constantly, and now more than ever, it seems they’re doing so with unregulated vehemence. On
Creative Showcase: A Blast From the Past
August 13th, 2009
In honor of the new season of Mad Men (season three starts Sunday, August 16), here’s a showcase of financial ads from yesteryear. The ads
Snapshots of stories you might have missed
June 08th, 2009
Here’s what’s been making the news in the financial industry lately. Click on the hotlinked summaries to read the full story. Buh-Bye Big Bank: 30-40%
Snapshots: Great stories you might have missed
May 28th, 2009
Here’s what’s been making the news in the financial industry lately. Click on the hotlinked summaries to read the full story. Actions or Words? Ads
Lessons from the Chase/WaMu Merger on Twitter
May 08th, 2009
[Editor's Note: This is a follow-up piece to yesterday's article from Freddy J. Nager, "The post-WaMu blues: Chase has lost ‘that lovin' feeling." Chase just
