Chase Archive

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Big Banks Promote Apple Pay Partnership

Prior to the introduction of Apple Pay, banking partners are already heavily promoting the payments partnership in digital media.

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10 Ways Top Banks Keep Their Facebook Posts Relevant

As Facebook cuts back the amount of your content they share with your fans, it's more important than ever to make every post count.

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Banks Gain Marketing Edge by Building Mobile Apps for Home Buyers

Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.

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Consumer Loyalty in Banking Pays Big Dividends on Sales Growth

The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.

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Big Banks Roll Out Social Media Command Centers

More banks are relocating their social media teams into snazzy high-tech, high-profile spaces, signaling the increasing importance of social channels.

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Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

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Chase Gives Away $1 Million in Free Twitter Ads to Small Businesses

A unique partnership between the biggest bank in the U.S. and the world’s #3 social network yields marketing synergies.

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Checking vs. Prepaid Cards: Threat or Opportunity?

Many banks worry prepaid will cut into their checking business. Some are diving in, while others are sitting on the sidelines, unsure how they want to play the game.

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Grading Chase Bank’s Social Media ‘Community Giving’ Campaign

The "Community Giving" program has elevated Chase to preeminent status among banking's social media elite. Nichole Kelly with Social Media Explorer takes a closer look.

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Banks Make Customer Experience Gains, But Credit Unions Are Crushing It

The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.

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Best of the Web: OWS Controversy, Deposits Soar, Mobile Forecasts

Bank lands in hot water over Occupy imagery in ads… Deposits outpace loans by $2 trillion… The future of mobile banking… 35 more headlines.

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Banks Fearing Scrooge Image Halt Evictions For Christmas

Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?

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Best Of The Web: USAA | Top 5 Trends | Cafe Crazy | iPhone Apps

What makes USAA unique… Top 5 retail banking + tech trends… Capital One goes crazy with new cafés… Top 20 financial apps… Forty headlines in total!

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Chase To Issue Debit Cards Instantly In Branches

New customers will be able to get their debit cards -- and current customers can replace lost cards -- on the spot in 2,000 Chase branches. Are you still making folks wait 5-10 days?

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Direct Marketing Clinic: Chase Mailer Pros & Cons, Tips & Tricks

This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.

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Best of The Web: Bank 3.0 | Mass Affluent | Superstorm Sandy

Banks struggle with Bank 2.0 as version 3.0 rolls out... Mass affluent an elusive target for banks... Banks use social during Superstorm Sandy... 46 headlines total!

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In Brief: Pie Promo | Branch Debate | Social Media Strategies

Northwestern Bank offers pies for accounts and loans... Industry leaders discuss the fate of branches... Case studies and social strategies in banking... 35 headlines total!

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In Brief: BofA’s Radical Patents, PFM Is Dead, Gag Order

BofA patents give glimpse at mobile video's radical future… PFM faces challenges… BofA makes social media silence condition on couple's refi… Plus 32 more headlines.

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fine_print

Consumers Confused By Checking Disclosures Riddled With Landmines

It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.

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Chase Tops Big Banks In Harris/Google Customer Satisfaction Study

59% of Chase customers say they are "satisfied" or "extremely satisfied," compared to Citi at 55%, BofA at 48% and Wells Fargo at 47%.

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