Chase Archive

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Big Banks Promote Apple Pay Partnership

Before Apple Pay even been launched publicly, Apple's banking partners started heavily promoting their relationship in digital media.

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10 Ways Top Banks Keep Their Facebook Posts Relevant

As Facebook cuts back the amount of your content they share with your fans, it's more important than ever to make every post count.

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Banks Gain Marketing Edge by Building Mobile Apps for Home Buyers

Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.

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Consumer Loyalty in Banking Pays Big Dividends on Sales Growth

The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.

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Big Banks Roll Out Social Media Command Centers

More banks are relocating their social media teams into snazzy high-tech, high-profile spaces, signaling the increasing importance of social channels.

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Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

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Chase Gives Away $1 Million in Free Twitter Ads to Small Businesses

A unique partnership between the biggest bank in the U.S. and the world’s #3 social network yields marketing synergies.

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Checking vs. Prepaid Cards: Threat or Opportunity?

Many banks worry prepaid will cut into their checking business. Some are diving in, while others are sitting on the sidelines, unsure how they want to play the game.

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Grading Chase Bank’s Social Media ‘Community Giving’ Campaign

The "Community Giving" program has elevated Chase to preeminent status among banking's social media elite. Nichole Kelly with Social Media Explorer takes a closer look.

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Banks Make Customer Experience Gains, But Credit Unions Are Crushing It

The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.

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Banks Fearing Scrooge Image Halt Evictions For Christmas

Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?

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Chase To Issue Debit Cards Instantly In Branches

New customers will be able to get their debit cards -- and current customers can replace lost cards -- on the spot in 2,000 Chase branches. Are you still making folks wait 5-10 days?

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Direct Marketing Clinic: Chase Mailer Pros & Cons, Tips & Tricks

This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.

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Consumers Confused By Checking Disclosures Riddled With Landmines

It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.

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Chase Tops Big Banks In Harris/Google Customer Satisfaction Study

59% of Chase customers say they are "satisfied" or "extremely satisfied," compared to Citi at 55%, BofA at 48% and Wells Fargo at 47%.

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The Most Successful Retail Banking Ads In 2010

Researchers studied over 500 bank ads in 2010 to determine which were the most successful and why.

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Big Bank Customers With $675 Billion In Deposits Itching To Switch

Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.

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Overdraft Showdown: How The Big Banks Stack Up

Overdraft services have become a critical competitive lever in the war for retail deposits. Big banks are walking a tightrope between profits and cranky customers.

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More Banks Adopting Simplified Disclosures For Checking Accounts

More and more banks are joining the ranks of those adopting a simplified checking disclosure form as recommended by Pew, consumer advocacy group.

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Best Brand Ads In Banking Convey Sense Of Trust, Study Says

Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.

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