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‘Servus’ chosen as name for Canada’s new super-CU
June 12th, 2008
The mystery is over. The name of Canada’s 3rd largest credit union will be Servus. The credit union’s board chose the name because the Servus
Archive for Canada
Branding briefs for April 7, 2008
April 07th, 2008
Return to Sender: Banks spent $13.4 billion on DM in 2007 and get $178.8 back How Many: The ‘top 500’ financial brands ranked from around
Credit union names SMS banking product ‘Textus’
January 21st, 2008
In his own blog, Gene Blishen, CEO of Mount Lehman Credit Union, reveals the process by which he chose ‘Textus’ as the name of a
Wanted: Marketing People. Also, Donuts.
January 10th, 2008
“Wanted: Marketing People. Also, donuts.” This was the headline of a recruitment ad placed by Coast Capital Savings. The rest of the ad reads: Coast
Canadian credit union will be ‘First’
October 19th, 2007
Powell River Credit Union in Canada announces it is becoming First Credit Union in this press release. The release says that a new name was
Canadian CU pays $1.62 million to name arena
September 22nd, 2007
Windsor Family Credit Union will be paying $1.62 million over 10 years to name a new arena in its hometown as ‘WFCU Centre.’ (The good
Canora CU members help change names to ‘Crossroads’
August 21st, 2007
After inviting members to submit names, Canora Credit Union in Canada will become ‘Crossroads.’ According to an announcement from the credit union: “‘Crossroads’ has a
