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Archive for Canada

Canadian Credit Union Goes Fully Guerilla

December 15th, 2008

FirstOntario Credit Union recently launched a classic guerilla marketing campaign to reinforce a message of safety and strength. FirstOntario placed everyday items — such as

Prospera’s Mailer Is Cool… Literally, It’s Icy

October 20th, 2008

This creative idea comes to us from Prospera Credit Union in B.C., Canada. The credit union mailed out branded gel packs bearing the message, “Paying

Check these stories out

October 13th, 2008

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. A Failure to Communicate: Survey says

Copperfin: Another Red Canoe

September 30th, 2008

Canadian-based Lakewood and Kenora District credit unions are merging under the new name “Copperfin.” Last week, the members of both credit unions voted overwhelmingly in

Stories worth sharing – September 29, 2008

September 29th, 2008

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. MELTDOWN FALLOUT Marketing 180° “Credit” out,

‘Servus’ chosen as name for Canada’s new super-CU

June 12th, 2008

The mystery is over. The name of Canada’s 3rd largest credit union will be Servus. The credit union’s board chose the name because the Servus

Branding briefs for April 7, 2008

April 07th, 2008

Return to Sender: Banks spent $13.4 billion on DM in 2007 and get $178.8 back How Many: The ‘top 500’ financial brands ranked from around

Credit union names SMS banking product ‘Textus’

January 21st, 2008

In his own blog, Gene Blishen, CEO of Mount Lehman Credit Union, reveals the process by which he chose ‘Textus’ as the name of a

Wanted: Marketing People. Also, Donuts.

January 10th, 2008

“Wanted: Marketing People. Also, donuts.” This was the headline of a recruitment ad placed by Coast Capital Savings. The rest of the ad reads: Coast

Canadian Credit Union Will Be ‘First’

October 19th, 2007

Powell River Credit Union in Canada announces it is becoming First Credit Union in this press release. The release says that a new name was

Canadian CU pays $1.62 million to name arena

September 22nd, 2007

Windsor Family Credit Union will be paying $1.62 million over 10 years to name a new arena in its hometown as ‘WFCU Centre.’ (The good

Canora CU members help change names to ‘Crossroads’

August 21st, 2007

After inviting members to submit names, Canora Credit Union in Canada will become ‘Crossroads.’ According to an announcement from the credit union: “‘Crossroads’ has a