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Archive for Canada

2
Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

April 23rd, 2012
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?  
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In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

April 04th, 2012
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus  
9
Peek Inside: Sunova Credit Union’s Marketing Department

Peek Inside: Sunova Credit Union’s Marketing Department

February 15th, 2012
The three-person marketing team at this $800 million credit union does everything in-house. See how they use St. Bernards in branches to build their brand.  
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Bank’s Innovative Charity Website Signals New Era in Community Giving

Bank’s Innovative Charity Website Signals New Era in Community Giving

January 26th, 2012
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.  
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Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?

Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?

November 29th, 2011
2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.  
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In Brief: Branch Building Spree | Video Banking | Fee Income Slides

In Brief: Branch Building Spree | Video Banking | Fee Income Slides

June 30th, 2011
Chase says its branch building spree is based on customer demand… Citizens test video banking in four states… Fee income slides 19% in wake of  
4
ING DIRECT Opens Gorgeous Flagship Café in Toronto

ING DIRECT Opens Gorgeous Flagship Café in Toronto

May 10th, 2011
See how ING transformed this former Pier One location into a stunning three-story retail banking space.  
3
Help Wanted Ad Offers Rare Glimpse Into Strategic Marketing Gameplan

Help Wanted Ad Offers Rare Glimpse Into Strategic Marketing Gameplan

February 10th, 2011
You can clearly tell what the strategic priorities are for Servus Credit Union's C-suite simply by reading a new, vividly detailed job description.  
7
RBC Debuts New Retail Store Concept

RBC Debuts New Retail Store Concept

February 01st, 2011
A blend of progressive design, visual merchandising, digital interactivity and Microsoft Surface technology.  
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Financial Spa Features Jazz, Arts, Flowers & Concierge

Financial Spa Features Jazz, Arts, Flowers & Concierge

December 06th, 2010
This credit union's upscale “iBranch” concept targets the mass affluent. A credit union for the rich? Why not.  
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In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees

In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees

November 12th, 2010
Using your underdog status as a marketing advantage… Whatever you do, don't be boring… Photos of ATMs from the future… And 14 more items of  
4
People Bank Online, But Prefer Branches for Service

People Bank Online, But Prefer Branches for Service

October 04th, 2010
Find out what a study of 15,000 North Americans revealed about banking habits.  
6
RBC Launches ‘myFinance Tracker’ PFM Platform

RBC Launches ‘myFinance Tracker’ PFM Platform

June 28th, 2010
The number of banks and credit unions integrating branded personal financial management (PFM) platforms from providers like Mint and Jwaala have helped these startups become  
1

TD Releases Free App for iPhone, iPod Touch

April 22nd, 2010
TD’s free mobile application allows personal and small business customers to bank from iPhones and iPod touches, Apple’s two most popular mobile devices. Insurance and  
1
Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

February 23rd, 2010
In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why? The credit union wanted to  
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Analysis of Financial Name Changes in 2009

Analysis of Financial Name Changes in 2009

January 14th, 2010
In no other industry do companies change names more often than in financial services. It’s not just due to mergers. Banks and credit unions voluntarily  
1
‘Cash In’ With a TV Commercial Contest

‘Cash In’ With a TV Commercial Contest

December 02nd, 2009
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in  
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‘Fair Fees,’ Brought to You by ING DIRECT

‘Fair Fees,’ Brought to You by ING DIRECT

June 09th, 2009
The fairfees.ca microsite has a petition signed by as many as 6,000 Canadians. ING Direct is trying to ignite a populist revolution in Canada over  
10
Fired…Hired…Then Retired: The $4 Million CEO Debacle

Fired…Hired…Then Retired: The $4 Million CEO Debacle

April 06th, 2009
$4 million severance one day… $474,000 salary the next Steve Blakely joined Servus Credit Union back in March 2007, a little more than a year  
3
Six Meaty Reports You Should Check Out

Six Meaty Reports You Should Check Out

January 20th, 2009
Financial Foresight: New Directions and Opportunities in Visual Communications This 52-page report from Getty Images, the world’s largest provider of stock photos, looks at the  
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