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State of Bank & Credit Union Marketing In 2012
January 17th, 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
Archive for budgets
Can Credit Unions Afford a National Campaign?
January 25th, 2010
The subject of a national campaign for credit unions has been widely debated over the years. Some argue about whether it should be a brand
BofA Shifts $40M Campaign From Brand to Products
November 02nd, 2009
Bank of America is shifting its ad focus from brand to products in a $40 million ad campaign for Q4. The campaign uses straightforward demonstrations
Financial Services Ad Spending Drops 10% in 2008
December 04th, 2008
Nielsen just released its ad spending data comparing the first three quarters of 2008 to 2007. In the financial industry, advertisers have already made significant
Credit Union Marketing Budgets: Too Much, Too Little?
October 29th, 2008
The average marketing budget for most financial institutions (banks or credit unions) at any asset size should be around 0.1% of total assets. BofA, at
Pop Quiz: How Big Is BofA’s Marketing Budget?
October 03rd, 2008
Take this poll and guess what the annual marketing budget is for this $1.9 trillion beheomoth — including branding, advertising and community support — Don’t
Marketing construction loans on a shoestring budget
August 11th, 2008
Here’s another creative marketing effort from the folks at Arizona State Credit Union. (If you missed The Financial Brand’s previous coverage, check out their LOL
