Research from The Financial Brand reveals the top concerns, tough issues and difficult challenges financial marketing executives face as they set their budgets for next year.
There are countless budgeting issues that could be causing headaches for bank and credit union marketing execs today. What's your #1 concern for 2014?
The marketing budgets for the 100 biggest credit unions in the US reveal a number of insights that will surprise anyone in the banking industry. Here’s the rundown.
The subject of a national campaign for credit unions has been widely debated over the years. Some argue about whether it should be a brand campaign or an awareness campaign. Others dispute what such a campaign should say. And a few even question the very need for this sort of campaign. Regardless of who supports- […]
Bank of America is shifting its ad focus from brand to products in a $40 million ad campaign for Q4. The campaign uses straightforward demonstrations to show how simple banking is at BofA, featuring flagship products like Keep the Change, Add It Up and Power Rewards. The overall take-away BofA hopes consumers come away with: […]
Nielsen just released its ad spending data comparing the first three quarters of 2008 to 2007. In the financial industry, advertisers have already made significant cuts, with presumably more to come in 2009. Company Ad Spending (in millions) % 2007 2008 Experian $273 $297 8.70% Visa $274 $277 0.95% Bank of America $383 $268 -29.95% […]
The average marketing budget for most financial institutions (banks or credit unions) at any asset size should be around 0.1% of total assets. BofA, at $1.9 trillion, budgets $2.0 billion for marketing which is almost exactly 0.1%. Many factors affect this guideline — up or down — including, but not limited to, growth goals and […]
Here’s another creative marketing effort from the folks at Arizona State Credit Union. (If you missed The Financial Brand’s previous coverage, check out their LOL Cats poster here.) With around $100 in supplies, the credit union made this merchandising display to promote its financing for construction projects: They also made wood blocks that were displayed […]