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State of Bank & Credit Union Marketing In 2012
January 17th, 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
Archive for budgets
Can Credit Unions Afford a National Campaign?
January 25th, 2010
The subject of a national campaign for credit unions has been widely debated over the years. Some argue about whether it should be a brand
Financial Services Ad Spending Drops 10% in 2008
December 04th, 2008
Nielsen just released its ad spending data comparing the first three quarters of 2008 to 2007. In the financial industry, advertisers have already made significant
