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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for budget

4
BofA Shifts $40M Campaign From Brand to Products

BofA Shifts $40M Campaign From Brand to Products

November 02nd, 2009
Bank of America is shifting its ad focus from brand to products in a $40 million ad campaign for Q4. The campaign uses straightforward demonstrations  
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Credit Union Marketing Budgets: Too Much, Too Little?

October 29th, 2008
The average marketing budget for most financial institutions (banks or credit unions) at any asset size should be around 0.1% of total assets. BofA, at  
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Pop Quiz: How big is BofA’s marketing budget?

October 03rd, 2008
Take this poll and guess what the annual marketing budget is for this $1.9 trillion beheomoth — including branding, advertising and community support —  Don’t  
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Marketing construction loans on a shoestring budget

Marketing construction loans on a shoestring budget

August 11th, 2008
Here’s another creative marketing effort from the folks at Arizona State Credit Union. (If you missed The Financial Brand’s previous coverage, check out their LOL