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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Brett King

0
In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

February 02nd, 2012
E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.  
6
Datamining Social Media Profiles for Actionable Intelligence

Datamining Social Media Profiles for Actionable Intelligence

October 24th, 2011
Can social media data drive financial marketing strategies or is this just a pipe dream?  
22
5 Reasons Banks Suck at Blogging

5 Reasons Banks Suck at Blogging

September 21st, 2010
18% of banks and credit unions have blogs, yet many of them struggle for one or more reasons.  
11
Free WiFi? Yes. Cappuccino Hangouts? No Way.

Free WiFi? Yes. Cappuccino Hangouts? No Way.

August 25th, 2010
Every now and then, someone in the financial industry suggests transforming branches into hangouts. Most recently, the author of a Bank Innovation article wondered why