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Archive for Branding

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‘Banking’ Isn’t the B-Word Credit Unions Struggle With

October 31st, 2008
People still argue about whether credit unions should use the word “banking” or not. The concern is that if credit unions use the B-word, they  
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BNZ’s “Out of the Box” Brand

BNZ’s “Out of the Box” Brand

October 21st, 2008
The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They’re retailing off-the-shelf financial products  
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The 7 Deadly Branding Sins

October 16th, 2008
Here’s a webinar titled “The 7 Deadly Branding Sins.” These are the 7 biggest strategic errors financial institutions make. They are broad generalized observations based  
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Branding briefs for September 12, 2008

September 12th, 2008
Here are this week’s stories of interest from around the web. Click hotlinks for the complete story. Way2Save: Wachovia’s “rounded savings” program yields over 1,000,000  
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5 Things HR Must Do to Build Your Brand

5 Things HR Must Do to Build Your Brand

September 11th, 2008
In order for your brand to thrive, employees must be on board. Here's 5 ways HR can do to help instill a branded culture and  
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“Save Michigan,” Cries Chemical Bank

“Save Michigan,” Cries Chemical Bank

August 26th, 2008
It’s no secret. Michigan’s economy is all doom and gloom these days, or so it would seem based on what you read in the news.  
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The Good Reason vs. the Real Reason

The Good Reason vs. the Real Reason

August 21st, 2008
“Doesn’t this dress look cute on me? Oh and look, it’s on sale.” – Anonymous Consumer “A person usually has two reasons for doing something:  
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The 11 Cs of Breakthrough Financial Brands

The 11 Cs of Breakthrough Financial Brands

August 14th, 2008
This is a fairly visual presentation, so not everything will make sense, but you should get the general idea without hearing the script. Also, check  
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The branding sweet spot

August 05th, 2008
This simple illustration shows you exactly where to focus your brand – The Sweet Spot, where “the things people want most” intersects with “what you  
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Look at Bangor Savings Bank’s Brand Identity

Look at Bangor Savings Bank’s Brand Identity

August 04th, 2008
The brand identity for Bangor Savings Bank illustrates many important principles of financial branding – consistency and focus among them.