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“Save Michigan,” Cries Chemical Bank
August 26th, 2008
It’s no secret. Michigan’s economy is all doom and gloom these days, or so it would seem based on what you read in the news.
Archive for brand
Gen-Y twins, membership soars, ‘Rewards’ return, bees
August 15th, 2008
Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs
If Service Is the Answer, What Is the Question?
August 06th, 2008
When financial institutions give the answer “service,” which question are they answering: What are we good at? What is the one thing we do better
The branding sweet spot
August 05th, 2008
This simple illustration shows you exactly where to focus your brand – The Sweet Spot, where “the things people want most” intersects with “what you
