Archive for BofA
In Brief: On Hold, You Suck, Shoptimism
Click on the hotlinked summaries to read the full story. On Hold: ING Direct’s entertaining pre-recorded phone messages You Suck: Which U.K. bank gets the most complaints? Freeze! FBI’s 2009 Q2 robbery data for financial
BofA Shifts $40M Campaign From Brand to Products
Bank of America is shifting its ad focus from brand to products in a $40 million ad campaign for Q4. The campaign uses straightforward demonstrations to show how simple banking is at BofA, featuring flagship
BofA’s Bad Eggs: Dumb & Dumber
BofA has taken a lot of heat in the press lately. As if all the problems surrounding TARP, their merger with Merrill Lynch and executive compensation aren’t enough to deal with, the bank has to
5 Ideas to Fix the Ugly in Overdraft Fees
Overdraft fees are a prickly subject. Consumers complain about them constantly, and now more than ever, it seems they’re doing so with unregulated vehemence. On the other hand, financial institutions rely on fee income —
Branches Refuse to Die
It seems that at least once a year, someone somewhere declares that bank branches are dead. The alleged murder weapon? The internet. Despite the fact that such stories are largely based on circumstantial- or anecdotal
Creative Showcase: A Blast From the Past
In honor of the new season of Mad Men (season three starts Sunday, August 16), here’s a showcase of financial ads from yesteryear. The ads come from a different world than we live in today
Creative Showcase: Fairies, Fights and Microsites
BofA – ‘Keep Moving Forward’ This one-minute spot features an empowering, uplifting soundtrack. The message: Bank of America is powered by American tenacity. Agent Jack Bauer (aka Kiefer Sutherland) reads the script: “This is America.
3 Tales of Twitter Success
An increasing number of frustrated financial consumer are finding out that Twitter can work as a service “express lane.” As the following stories show, more and more people are expressing their displeasure with various companies
BofA Feels Bullish With New Ads
Normally when a company like BofA makes a big acquisition, it’s eager to tout the triumph in a big ad campaign. Not the case with its acquisitions of Countrywide and Merrill Lynch. This was different.
BofA Has 6 (Six!) Brand Heritage Museums
BofA calls them Heritage Centers. One of them can be found here, online. It includes an interactive time line. The others are located in out there, in the real world: San Francisco, Charlotte, Boston, Los
Creative Showcase: Tongue Papercuts, Money Lovin’
BofA Online Banking Billboards These aren’t recent, but they are great. Bontrust – “Increase in Currency (Money Love)” “Mommy, where do little dollar bills come from?” Abe Lincoln stars as the philanderer and the Queen
Snapshots of stories you might have missed
Here’s what’s been making news in the financial industry lately. Click on the hotlinked summaries to read the full story. No Opting Out: Bank says its email is too important to be spam Bull: BofA
Snapshots of stories you might have missed
Here’s what’s been making the news in the financial industry lately. Click on the hotlinked summaries to read the full story. Buh-Bye Big Bank: 30-40% of customers at Chase, BofA, Wells and Citi may leave
Twitter Is White Hot in the Financial Industry
“Twitter is very hot right now. There’s been a major uptake in activity.” – James McGovern, Corporate Insight Twitter is ablaze in the financial industry right now. The popular Web 2.0 tool is spreading like
Snapshots and misc. stories of interest
Here are recent stories and other items of interest from around the web. Click on the hotlinked headlines to read more. Burning Rubber? Or Money? BofA defends its NASCAR race sponsorship Banana Strawberry Checking Accounts?
Lessons from the Chase/WaMu Merger on Twitter
[Editor's Note: This is a follow-up piece to yesterday's article from Freddy J. Nager, "The post-WaMu blues: Chase has lost ‘that lovin' feeling." Chase just recently completed remodeling WaMu's branches which has triggered an outpouring
Massive Bank Failures Must Be on the Way
$500 billion FDIC bailout forebodes massive failures Late last week, the U.S. Senate proposed to allow the FDIC to borrow as much as $500 billion from the Treasury Department. While the mainstream media obsesses over
Mass Media Crashes Bank Parties
Recent stories from the press have been rash to criticize anything that might be construed as an extravagance on the part of financial institutions. Some banks are crying foul. BofA and Wells Fargo are two
BofA is on Twitter, So Why Aren’t You?
“I work for Bank of America and I’m here to help, listen, and learn from our customers in the Twitter community.” – David Knapp, BofA’s Twitter Representative Last Week, Bank of America launched a Twitter
