4
BofA’s “how long can you touch it” promo
October 16th, 2008
A big, inflatable NFL jersey…that is. BofA used an old standby — the stamina contest — in its promo for this year’s NFL kickoff. No
Archive for BofA
Check these stories out
October 07th, 2008
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Taking the Initiative: Credit unions don’t
Pop Quiz: How Big Is BofA’s Marketing Budget?
October 03rd, 2008
Take this poll and guess what the annual marketing budget is for this $1.9 trillion beheomoth — including branding, advertising and community support — Don’t
Batter Up! Yankee Stadium Next For Big Bank Sponsorship
September 18th, 2008
Earlier this year, The Financial Brand reported on Citi’s record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank
BofA Targets College Crowd With ‘Morris On Campus’
September 02nd, 2008
Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and
Gen-Y Twins, Membership Soars, ‘Rewards’ Return, Bees
August 15th, 2008
Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs
Branding Briefs For August 8, 2008
August 08th, 2008
Your People Aren’t My People: H&R Block sues American Express over TV Ad Failing Grade: Branding expert gives banks an ‘F’ Spamgate: Aussie bank angers
Branding Briefs For July 18, 2008
July 18th, 2008
Funny, eh? Alabama Bank pokes fun at RBC’s Canadian ownership, Cannucks not laughing Big Change: Houston credit union doing away with loose change Cold Hard
BofA Execs Create Merger Ballad From U2 Hit
June 13th, 2008
When Bank of America merged with MBNA back in 2006, they had a big internal event for bank executives. Two of them got up on
Mo Banking Knowledge ‘On Your Internets’
June 10th, 2008
Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.”
Branding Briefs For May 30, 2008
May 30th, 2008
“Aloha” Means Goodbye: Aloha Airlines FCU needs a new brand after airline collapses More “Opportunities”: B of A launches next phase of its ad campaign
BofA Grabs for Olympic Rings
April 08th, 2008
The Beijing Games are scheduled to start four months from now, but that’s not stopping Bank of America from jumping on the bandwagon early. The
