Archive for BofA
Spy on Your AdWords Competitors with SpyFu
Look up what any bank or credit union in the world spends on Google AdWords advertising.
In Brief: Nickels & Dimes…Reg E Lemons…iPads…
Every week, The Financial Brand shares articles, blog posts and other links from around the web relevant to financial marketers. Click on hotlinks to read more. The 5 Best Rewards Checking Accounts in the US
7 Reasons to Use Your Slogan as a URL
If you have a brand tagline, why not turn it into a memorable marketing URL?
Creative Showcase: Sex Appeal, PURLs and Houseplants
Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…
What BofA’s New $8.95 Fee for eBanking Isn’t
When Bank of America debuted its new eBanking account, it ignited a firestorm among industry experts, journalists and customers alike, all of whom dispute what the account’s $8.95 fee signifies. With such widespread confusion and
In Brief: Shut that barn door, Reg E video, BECU, more…
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 16 stories from around the web that caught The Financial Brand’s attention. Click on the hotlinked
In Brief: Trust, The Death of Free Checking & More…
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 14 stories from around the web that caught The Financial Brand’s attention. Click on the hotlinked
Retail Banking Loyalty, Image Decline 4 Years Straight
For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in customer service, according to the J.D. Power and Associates 2010
What’s That? A Calculator on Your Credit Card?
It may look like a calculator, but it isn’t. It’s Visa’s CodeSure, a fraud-fighting technology that generates one-time passcodes for mutual authentication of online transactions. The back of CodeSure cards incorporate an alpha-numeric display, a
In Brief: Vanity Firing, Reg E Opt-In, ING Social Media
Here are 12 interesting stories from around the web relevant to financial marketers. Click on the hotlinked summary to read the full story. Banks Fear Future: No joy in credit unions’ pain Vanity Firing: Is
Best of the Web: Savings slide, Aussie puffery, more…
Here are 11 interesting stories from around the web in the world of financial marketing. Click on the hotlinked descriptions to read the full story. Reversing Course: Savings slide begins at credit unions Playing with
Defending BofA’s Embattled Brand
BofA’s brand is in the toilet. At least that’s what every journalist and blogger in America seems to believe. Headlines like “Bank of America Shines TARP-Tarnished Image,” and “BofA Uses Its American Heritage to Start
Creative Showcase: ANZ, ATM Overhaul, Money Shot
A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! (Note: RSS readers will need to view the article at the website in order to
Best of the Web: ING’s misstep, MyMo and more…
Call Me Back: Fury over ING “missed call” phone marketing In The Absence of Branding… Rates, fees and price is all they care about Coast to Coast “Credit Union”: Canadians to expand charters nationally? The
15 of the Best Guerilla Promotions in Banking
Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.
Best of the Web: 2020, WaMu, Mobile, Digital
STUDY What makes for an ideal banking relationship A survey of nearly 4,000 U.S. banking customers found that fewer than 50% of customers were highly satisfied or likely to recommend their primary bank. Trust and
Big Bank Brands, Big Consumer Contradictions
Three separate studies indicate there are significant contradictions between how big bank brands are valued, what consumers feel about large financial institutions, and where consumers choose to bring their deposits. Big bank brand values rise
12 Technology Trends Shaping Financial Marketing
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.)
Branch Showcase: M&T, National City, Integra, BofA, Sovereign, Webster
M&T BANK – BRANDED ATM SURROUND (BALTIMORE) This multi-dimensional display incorporates a fresh, new brand identity into the branch. Sheets of acrylic in the brand’s colors layer over a white acrylic backlit shell. Two alcoves
BofA Takes Twitter to Next Level with CRM
Bank of America has been working on a CRM solution to monitor and manage its Twitter-based customer service efforts. It appears the bank has teamed with Salesforce to deploy the customer-service computing company’s Service Cloud
